The Behavioral Insights Teambi.team
The Behavioral Insights Team, also known as The Nudge Unit, exists to improve people’s lives and communities. We work in partnership with governments, local authorities, businesses and charities, often using simple changes to tackle major policy problems. The Team has grown from a seven-person unit at the heart of the UK government to a global social purpose company with offices around the world. Our work spanned 31 countries in the last year alone. Our mission remains the same. We generate and apply behavioral insights to inform policy, improve public services and deliver results for citizens and society.Something looks off?
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