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Matt Wallaert
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Performance Marketing Specialist

Picnic

Picnic

Marketing & Communications
Amsterdam, Netherlands
Posted on Jul 8, 2025

Performance Marketing Specialist

Commercial 📍Amsterdam

In a nutshell

Picnic is looking for an early career Performance Marketing Specialist with a passion for digital marketing and data-driven growth. If you’re excited to learn how to run app campaigns, optimize performance, and drive real results, this is your chance to gain hands-on experience in a fast-growing scale-up in the grocery industry. As a Performance Marketing Specialist, you’ll work closely with our experienced Acquisition team and contribute to exciting projects.

Tricks of the trade

Run campaigns: Assisting in setting up and managing campaigns on Meta, TikTok and Google Ads.
Analyze campaign performance: Monitoring and analyzing campaign performance using tools like Adjust and Tableau to optimize results.
Close collaboration: Working with our creative team to develop engaging ad content.
Learn and grow: Keeping up with industry trends and learning best practices in mobile growth marketing.

Your superpowers

MSc. degree in Business Administration, Marketing or equivalent
0 - 2 years of hands-on performance marketing or mobile app user acquisition experience
Strong analytical mindset with an interest in working with data and performance metrics. Excellent in using Google Sheets, Excel or any other data tool to analyze and present insights
Eager to learn about Google Ads, Meta and TikTok ads
Excellent communication and teamwork skills
Strong affinity in the mobile app industry
Professional fluency in English is required, proficiency in Dutch, German or French is a plus
Eligible to work in the Netherlands

Picnic perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Recruitment Process

1

CV screening

2

Phone screening

3

Online assessment

4

Interviews

5

Assessment day

6

Closing interview

7

Offer

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.
At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Get in touch with our recruiters

Get in touch with our recruiters

Recruiter