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Visual Designer

Picnic

Picnic

Design
Amsterdam, Netherlands
Posted on May 16, 2025

Visual Designer

Creative 📍 Amsterdam

At Picnic, the customer engagement and loyalty within the domain in online groceries is unprecedented. This gives us unique opportunities to shape meaningful communications and build lasting relationships with our customers. The Consumer team is responsible for doing just that: telling Picnic's story and for building meaningful relationships with Picnic's customers.

As a Visual Designer, you will join a team of designers, analysts, communication coordinators, store managers and copywriters from the start of a communication initiative until we reach our customers' doors. Our goal is to design the most engaging campaigns that directly speak to (potential) customers & and ensure all our assets across multiple channels are in line with our brand. You will think along with the design briefs, develop campaign visuals and help shaping Picnic’s visual identity. Each project, we aim to learn more about our customers and become better at shaping our communications to their needs.

Note: this is not a UX/UI design job.

Tricks of the trade

Build engaging campaigns: Collaborate with business stakeholders to build campaigns that engage our existing/future customers. From original concept to final asset creation
Weekly visual design work: Create and update email campaigns, social media assets, online ads and campaign visuals for our app
Champion Picnic's visual identity: Ensure brand consistency across multiple channels and help shape the future of our visual identity
Develop a design analytical approach: Adopt an overall analytical approach to design by testing and validating your designs either through user test or A/B testing online
Cross-team & cross-country collaborations: Work and learn from experienced designers, analysts and business stakeholders internationally (the Netherlands, Germany & France)
Trend research & knowledge sharing: Research retail trends and conduct competitor reviews to keep the team up to date

Your superpowers

Degree in a relevant graphical/visual/communication design field
2-5 years of working experience in visual design, preferably in a commercial and/or agency environment
Solid online portfolio showing a keen eye for detail paired with lots of creative flair
Expert with Adobe Suite (Photoshop and Illustrator) and Figma
Self-starter with a “roll up your sleeves” attitude
Eager to learn in a fast-paced environment
Affinity for illustration and experience with animation are a plus but not a must
English skills on point

Picnic Perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Recruitment Process

1

CV screening

2

Phone screening

3

Interviews

4

Assessment day

5

Closing interview

6

Offer

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.
At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Get in touch with our recruiters

Get in touch with our recruiters

Thomas Hu - Recruiter