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Matt Wallaert
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Distribution Area Lead



Venlo, Netherlands · Hertogenbosch, Netherlands · Eindhoven, Netherlands · Roermond, Netherlands · Tilburg, Netherlands · Breda, Netherlands · Utrecht, Netherlands · Amsterdam, Netherlands
Posted on Thursday, May 18, 2023

🥜 In a nutshell

As a Distribution Area Lead your mission is to improve operational performance at multiple Hub locations in the Netherlands together with the teams on location. As part of the distribution team, you will coach Hub Leads to grow personally and improve the daily operations with regard to safety, customer experience, process efficiency and team well-being at their Hub.

You may wonder what a Picnic Hub looks like. No worries, we'll explain! Oura groceries are order picked at one of our Fulfilment Centers and then shipped to one of our Hubs by truck. We currently have +/- 65 Hubs in NL. At the Hub, our Runners unload the groceries from the truck and place them in one of our electric Picnic vehicles (EPVs). From there, the Runners drive to our customers and deliver the groceries to their doorstep. A Hub is about 1500-2000 m2 big and works with a team of 30 to 200 Runners. You can watch this video get a visual of what happens at a Hub!

🎯 What you'll do

You spot, mentor, and grow today’s and tomorrow’s leaders of our operations at Hub locations. You support our talented pool of Runners, Runner+'es, and Hub Leads to meet our challenging targets for safety, quality of service and efficiency. To do so, you identify key factors for growth and customer experience, translate feedback to concrete actions, and guide teams from zero to a hundred percent to prepare them for success. You are at the core of distribution operations, understanding all underlying strategies, systems, logistic processes, and equipment. You get the responsibility to coach and support various Hubs and travel frequently between these locations to see how the Hub and the Hub Leads are doing. When you’re not at a Hub you work from our Amsterdam office or from home. You can find all current Hub locations here.

You are a natural team player and a leader who loves to motivate and inspire large groups of people. You thrive in a fast-paced environment. You are always looking for ways to optimize processes, and you are data-driven in your approach. We do not exclusively look for people with retail or supply chain experience. Instead, we seek people with the curiosity of a student, the mindset of a generalist, and the creativity of an entrepreneur to be able to design the retail industry of the future. Since we grow massively each year, everyone within Picnic needs to be able to venture into unknown territories. If you thrive in such an environment and if you meet the requirements, Picnic is the right place for you!

You can read the story of one of our Distribution Area Leads here.

We are currently looking for a Distribution Area Lead to coach our hubs in Brabant and Limburg. 

⭐ About you

  • Finished Bachelors or Masters degree
  • 3-6 years of experience in a leadership role, preferably in the field of logistics, e-commerce and/or hospitality
  • Curious, mature, and confident to coach and intervene
  • Strong people and process focus
  • Hands-on, flexible and getting things done mentality
  • Result-driven, happily chasing outputs
  • Analytical and problem-solving skills
  • An incredible drive to disrupt the world of grocery shopping
  • Willingness to travel to different hub locations
  • A drivers license (type B)
  • Fluent in both Dutch and English


📖 Picnic perks

Every expert was once a beginner! 

You’ll get plenty of opportunities to challenge yourself and grow, including a tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. 

Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place! 

Teamwork makes the dream work

With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

At our Headquarters you’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy 

Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials. 

There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing! 

Attractive package

We offer competitive compensation and a pension plan that looks out for your future self as well as 25 vacation days per year, so you can recharge your batteries. Since travelling to different Hubs is part of the job, a lease car will be available to you. 

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model. Our teams generally like to have at least one team day per week at the office (the tasty lunch and Barista-made coffee may be a factor), but besides that, it’s up to you and your team.



Commitment to equal opportunities 

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. 

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves. 


Interested in this role? Then do not hesitate to apply! Also, feel free to look at our Continuous Improvement & Operations Manager position, which is open for multiple locations and has some similarities with this role. If you're interested in both roles, please mention this in your application. Thanks!

Interested, but not completely ready to apply? E-mail your questions and preferably also your CV to recruiter Frederique de Koning.

Our recruitment process

Online test

Phone screening


Closing interview