Overview

Windows Consumer is a multi-billion dollar business that impacts over a billion people worldwide, serving a broad spectrum of customers — from students and families to gamers and entrepreneurs. We create and deliver go-to-market and marketing strategies to drive new Windows PC sales in partnership with( Orignal Equipment Manufacturer) OEM and retail partners, pushing the boundaries of marketing innovation through data, analytics, and world-class creative.

We are looking for a strategic, consumer-savvy Director , Windows GTM( Go to Market) to play a critical role in shaping the future of the Windows consumer business — driving share growth and sales volume goals at global scale. You will be responsible for developing worldwide demand generation strategies by synthesizing customer insights, market trends, and business intelligence data into impactful briefings for downstream marketing channels.This role demands a skilled marketer and data-driven problem solver who can transform complex, diverse information into winning GTM initiatives — ensuring alignment across our priority markets and channels. It is an exciting time to join the team, with innovations centered around AI, gaming, and new offerings such as Copilot+ PCs.

Responsibilities

Define Strategic Moments

• Own and drive the strategy for critical, industry-defining consumer moments like Holiday and Back to School — setting strategic focus, goals, and outcome-driven impact for each

• Develop the blueprint to define, build, land, and deploy briefings for these moments, tapping into resources and talent across multiple stakeholder teams

• Partner with OEM partners, Retail Channel Marketing, Product Marketing, and Windows Engineering to align on consumer segments, campaign messaging, and go-to-market sequencing

Craft Data-Driven Briefings

• Simplify complex data and concepts into clear, actionable insights that produce successful campaigns aligned to key marketing moments.

• Utilize market research and business intelligence to uncover trends that inform marketing initiatives and define hero experiences tied to target audiences, product priorities, and business KPIs

• Drive leadership reviews and alignment, communicating strategy and results effectively to senior stakeholders

Develop Multi-Channel Demand Gen Strategy

• Partner cross-functionally to build winning strategies that identify priority channels for maximum impact across key consumer moments — including paid digital, digital video, social, search/( Search Engine Optimization)SEO, email/lifecycle, retail co-op, and consumer events

• Ensure initiatives are tightly integrated with sales goals and key moment objectives

• Oversee OEM and retail co-marketing program strategy, ensuring partner investments align to Windows demand gen goals and are measured for effectiveness

Program Management

• Lead and manage cross-functional initiatives end-to-end, ensuring channel execution strategy aligns with strategic objectives and delivers high-impact results

• Develop scalable global-to-local engagement models in partnership with Channel teams.

• Serve as the connective tissue between marketing, retail channel, OEM partners, product, and Windows engineering

Partner Enablement

• Craft programmatic requirements for partner participation and develop guidance documentation to ensure cohesive execution of marketing plans

• Build relationships with OEM and retail partner teams to ensure seamless integration of marketing efforts

• Ensure field teams are properly enabled to execute campaign initiatives at the local level

Precision Marketing & Measurement

• Leverage predictive audience targeting models to support demand generation strategies across segments

• Define and set up measurement milestones, metrics, and ( Key Performance Indicators)KPIs to track campaign and channel execution success — including aided/unaided awareness, consideration lift, purchase intent, and device sell-through influence

• Establish closed-loop measurement across digital and retail channels, connecting marketing programs to point-of-sale outcomes and upgrade funnel conversion

Continuous Optimization

• Drive marketing financial models and business cases to optimize investments and demonstrate( Return on Investment) ROI

• Define test-and-learn opportunities and lead a culture of rigorous creative testing, audience segmentation experiments, and channel mix optimization

• Prepare regular reports and presentations to communicate results and findings to senior leadership

• Embody our Culture & Values

Qualifications

Required/minimum qualifications

Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

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Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.