Microsoft Surface is reimagining how people work with Windows + AI. As the Lifecycle Product Marketing Manager, you will own and orchestrate the end‑to‑end Commercial Lifecycle GTM strategy for Surface Commercial—spanning portfolio strategy, launch execution, transitions, and EOL—aligning demand, supply, pricing, and field plays to maximize growth, margin, and customer continuity across generations. You’ll empower the Windows Device Sales (WDS) field with clear guidance and programs to land launches, manage transitions, and protect renewals.

Commercial Lifecycle & Supply Strategy: build the end-to-end lifecycle strategy across announce, launch, sustain, transition, and end-of-life (EOL); align with Supply Chain on demand/supply balancing and portfolio mix to optimize revenue and margin. • Transition Planning: define and execute transition strategy to retain customers as current-gen winds down and v-next ramps; set price, promo, and channel guidance that mitigates supply risk and protects gross margin. • Portfolio & Field Narrative Ownership: Own the Surface Commercial portfolio narrative across lifecycle stages—helping the field land “why this device, why now, why transition” for customers by segment, scenario, and vertical. • Field Empowerment: equip Windows Device Sales (WDS) and partner sellers with offers, talking points, and playbooks that simplify deal execution and accelerate pipeline conversion. • Lifecycle Communications: lead clear, timely communications for launches, transitions, and EOL—including assets, FAQs, readiness, and customer-facing guidance. • Demand/Supply Optimization: prioritize SKUs and configurations by market segment; drive PO/forecast accuracy, attach, and inventory health with weekly rhythm of business working directly with Supply Chain and Field Ops Community. • Enterprise Deals: own lifecycle deal strategy for enterprise and strategic accounts—partnering with Account Teams, Category, and Supply Chain to prioritize sourcing, protect renewals, and unlock v‑next adoption at scale • Voice of Field & Continuity of Business: operate a closed‑loop Voice of Field (VoF) engine—capturing signal from WDS, partners, and key accounts and converting insights into portfolio decisions, transition plans, pricing actions, and seller guidance at scale. • GTM Community Leadership: define and operate the Lifecycle GTM operating model—establishing cadence, decision forums, and clear ownership across Marketing, Sales, Category, Finance, and Supply Chain to drive one aligned commercial plan. Success Measures (KPIs) • Revenue & profitability versus plan across lifecycle stages • Transition retention rate and renewal capture to v-next • Weeks of supply / aged inventory health and forecast accuracy • Enterprise deal win rate and time-to-close • Field satisfaction/readiness (VoF) and asset utilization

• 7+ years in product marketing, category management, or supply/portfolio planning in devices or adjacent hardware/SaaS • Proven experience running launch and EOL transitions at scale with measurable revenue and inventory outcomes • Strong financial acumen: pricing, promo, and margin levers; ability to model scenarios and tradeoffs • Excellent executive communication; ability to drive clarity and decision-making across ambiguous, fast-moving topics • Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA a plus) Core Competencies • Lifecycle thinking and GTM orchestration • Demand/supply analytics and scenario planning • Deal-making and enterprise negotiation support • Change management and field readiness • Growth mindset; customer obsession; accountability

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.