Social Copywriter
Microsoft
Social Copywriter
Redmond, Washington, United States
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Overview
The Global Marketing Engines & Experiences (GME&E) team is seeking a Soical Copywriter – Global Marketing Engines & Experiences to lead voice, tone, and narrative development across Microsoft’s commercial marketing campaigns. This role brings the Microsoft brand promise to life through insight-driven and strategically sound storytelling. In this role, you will partner closely with marketers, designers, strategists, and stakeholders across integrated marketing, product, and brand teams to develop impactful copy that resonates with business decision-makers, IT audiences, and broader commercial communities. From quick-turn social assets to full-funnel campaigns, you'll ensure our messaging is bold, relevant, and aligned to our brand standards. In this role, you will exhibit an interest in words, strategic instincts, and a proven track record of crafting compelling copy that connects brand with audience. Job Location: The primary location for this position is Redmond, WA. Additionally, there are three other locations where this role may be based. Candidates who do not reside in one of these four areas will be relocated to Redmond. This role is flexible in that you can work up to 2 days a week. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Job Location: The primary location for this position is Redmond, WA. Additionally, there are three other locations where this role may be based. Candidates who do not reside in one of these four areas will be relocated to Redmond.
This role is flexible in that you can work up to 50% from home.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Qualifications
Required/minimum qualifications
- 1+ year(s) proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience.
- 1+ year(s) proven copywriting or content design experience AND a certification, degree, or training in English, Writing, Advertising, Marketing or related field o OR equivalent experience.
- 1+ year(s) experience in copywriting, editorial, or content development with a creative portfolio/writing samples as a requirement.
- 1+ year(s) experience writing for digital, social, or integrated campaigns.
- 1+ year(s) experience in presentation and storytelling, including pitching ideas to executive leadership, decision-makers, and C-Suite executives.
- 1+ year(s) experience copywriting for brands with B2B (business-to-business) or technical audiences.
- 3+ years proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience.
- 3+ year(s) experience of commercial audiences and how to tailor messaging to meet strategic business outcomes.
- 3+ year(s) experience with Microsoft products and ecosystem.
- 3+ year(s) experienceworking with creative teams and agencies; agency experience preferred.
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Responsibilities
- Lead copy development across integrated marketing campaigns — particularly for digital, social, and emerging platforms.
- Translate complex product narratives into accessible, engaging copy that aligns with audience needs and channel best practices.
- Craft platform-specific headlines, body copy, calls to action, scripts, and messaging frameworks across the customer journey.
- Maintain and evolve Microsoft’s brand voice through updated playbooks, guidelines, and tone-of-voice documentation.
- Partner with designers and creative stakeholders to bring integrated concepts to life in a cohesive, brand-aligned way.
- Stay attuned to trends, technology, and audience behavior to bring innovative thinking to every brief.
- Support both long-form content (e.g., blogs, landing pages, eBooks) and short-form storytelling (e.g., social assets, email copy).
- Manage multiple workstreams in a fast-paced environment with attention to detail, deadlines, and creative quality.
- Experiment with generative AI and automation tools to enhance ideation, iteration, and content workflows.