Activation Go-to-Market Lead, Americas

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At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered global sales team—one that is deeply connected to our partners and driven by customer success. By uniting our Small Medium Business, Corporate, Strategy, and Partner teams, we are unlocking the largest customer opportunity, backed by the industry’s most significant investments. Leveraging the power of AI and our extensive partner ecosystem, we are redefining how businesses of all sizes adopt technology to drive growth and innovation.

SME&C is more than a sales organization—it’s a culture of innovation, opportunity, and inclusivity. Here, you’ll be part of a diverse, high-performing, and customer-obsessed team where collaboration, connection, and continuous learning fuel everything we do. If you thrive in a fast-paced, digital-first environment and are eager to make a meaningful impact, explore how SME&C can be the next step in your career. Together, we are shaping the future of business.

The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

As the Activation Go-To-Market Lead, Americas for Commercial Solution Area (CSA) covering Canada, Latam and USA, you will oversee the Activation GTM Manager who accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening your partnership with key stakeholders across the Americas, Sales Excellence, sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft. You will focus on driving alignment across processes and tools, leading with a cross-solution approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights to drive data-driven decision-making. This role is critical to driving customer adoption at scale, driven by deep solution play domain, product truth, and partnerships with sales, marketing, operations, and sales excellence.

We’re seeking an accomplished and visionary leader to join our Go-to-Market (GTM) team. This role demands a strategic thinker who can inspire teams, drive alignment across diverse functions, and champion success through innovation and decisive action. As a leader, you will guide the team in tracking success criteria and performance metrics, leveraging emergent technologies, simplifying complex concepts, and removing roadblocks to achieve impactful results. This opportunity will allow you to accelerate your leadership journey, deepen your strategic acumen, and cultivate a culture of collaboration and excellence.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Required/minimum qualifications

• As the Activation Go-To-Market Lead, Americas, you will be a primary product spokesperson and evangelist for a Product Manager-owned portfolio. Leverages product, industry, market and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition and tailor messaging to both interna and external audiences.

• You will own accountability for defined scorecard metrics and key performance indicators (KPIs) for a product/service as well as plan and execute business strategy in the highest priority areas and/or where the most impact can be for the line of business. Partners with relevant senior leadership team(s) as required to ensure alignment with area/subsidiary goals and drives business priorities.

• You will contribute to the creation of strategic go-to-market (GTM) plans, for initiatives, across sales, marketing, consulting, customer success, and partner functions as well as guide and support one commercial partner (OCP) in recruiting and enabling partners to achieve target capacity and quality and align with subsidiary scorecard metrics, targets and attainment strategies.

• In collaboration with sales partners, you will serve as an orchestrator between the Business Group (BG) Lead and the area/subsidiary to land sales programs with clarity, and ensure the channel and sellers are equipped with the knowledge, skills and resources to sell.

• You will contribute to the definition and implementation of competitive strategy and white-space growth opportunities for sellers within a product line/segment and support the three-horizon business development planning.

• You will contribute to a pipeline of feedback from sales to supply chain and supports forecasts for supply needs in the near term and foster alignment and ensures landing for large/unique hardware or capacity needs.

• Other: Embody our Culture and Values