Social Marketing Manager

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The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

The Social Marketing role is a dynamic component of the Central Marketing Organization (CMO), responsible for driving brand love for global and local B2B marketing programs. This role would lead the social and paid media marketing mandate for ANZ and ASEAN.

This role is a part of a highly dynamic, multicultural, thriving CMO Asia team at Microsoft. The candidate for this role is someone who has extensive knowledge of the social media ecosystem cutting across platforms, audience, content, media landscape, and technology and tools. The candidate needs to have a strong eye for strategy and executional excellence.

The Social Marketing Manager is instrumental in helping Microsoft grow our social engagement and footprint. The Social Marketing Manager would play a key role in influencing marketing and business leadership on the role of owned, earned and paid social for driving strategic short and long-term goals for the company.

Who we are looking for:

• Strong understanding of current and emerging social marketing platforms
• Good understanding of social & paid media performance metrics and using data to influence decision making
• Proven track record in collaborating across matrixed teams / organisations to deliver impactful work
• Agency & Vendor Management: Ability to evaluate social capabilities of agencies and vendors and manage them to obtain optimal results.
• Executive presence: Ability to engage with senior stakeholder audiences
• Organizational Agility, Impact and Influence, Cross Boundary Collaboration
• Knowledgeable of the Microsoft ecosystem and programs
• Thrives in ambiguity

You lead development, oversight and approval of local social marketing plans, adhering to global social processes and brand guidance for all CMO social channels, alongside being a subject matter expert for the internal teams, and externally across industry forums. You maximize marketing investments by using global content and services to deliver a consistent customer experience.

Required/minimum qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

• Integrated Marketing Planning
  • You ensure local social marketing plans leverage Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities via local social marketing engines. You align marketing tactics to marketing objectives and relevant metrics.
• Regional and Local Social Media Crisis Management
  • You escalate issues requiring Social Media ‘blackout’ or response management and coordinate local stakeholders to promptly mitigate and resolve crisis requiring a Social Media response.
• Social Channel Stewardship
  • You manage local social channel footprint and identify opportunities for consolidation. You ensure adherence to global social channel standards, accessibility, privacy, brand and social account security compliance guidelines, in all CMO social media owned channels.
• Social Advocacy Program
  • You manage local employee social advocacy program to activate sellers and support with leveraged content.
  • You drive the paid media strategy for your area/region and provide strategic counsel to your peers in other areas.