Data Security and Usage Integrated Marketing Lead

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Cyber-attacks remain one of the most significant threats to organizations of all sizes, with the global cost of cybercrime now exceeding $8 trillion. Today, more than one million customers rely on Microsoft Security products to safeguard their digital assets. Our mission—to empower every person and organization on the planet to achieve more by building a safer world—has never been more urgent. We are seeking an Integrated Marketing lead to build integrated marketing plans for our Data Security & Governance Solution Play and to drive usage of our security products. You will lead our Data Security & Governance Solution Play, building and executing an innovative integrated marketing plan that illustrates the value of our cybersecurity solutions and drives engagement/leads. You will also build and execute integrated marketing plans to drive usage for the Security business. This role will need to earn influence across multiple levels of the organization to create compelling, customer-focused, integrated marketing campaigns that drive awareness and acquisition for Microsoft Security. This position is for a marketing professional with demonstrated success building and executing integrated marketing strategies and a drive for results. Candidates will need communication skills, executive presence, and the ability to influence and inspire stakeholders across all levels and functions in the organization.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Required/minimum qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
• 3+ years experience in marketing strategy, campaign execution, or program management.

• Build and execute integrated marketing strategies to drive usage.
• Develop integrated marketing strategy for Data Security & Governance, including the customer journey across digital marketing channels to drive acquisition/engagement.
• Develop and oversee implementation of global re-engagement strategy with nurture and promotional emails in close coordination with Marketing Operations and the security editorial calendar.
• Support quarterly and fiscal year priorities and planning by identifying investment opportunities and areas of growth to bring focus to our marketing execution.
• Collaborate with Product Marketing teams to understand market dynamics, business opportunities, product roadmaps, and disclosure plans.
• Collaborate with Analytics teams to support Integrated Marketing reviews and leverage self-serve dashboards to independently analyze performance and generate actionable insights.
• Share and evangelize marketing plans, gathering feedback based on research and learnings.
• Support new Product Marketing initiatives, determining appropriate levels and methods of support and necessary reprioritization of resources through a v-team.
• Collaborate with channel leads to develop and execute comprehensive channel plans, ensuring seamless integration into the customer journey.
• Drive innovation through test-and-learn marketing experiments to optimize strategies and results throughout the customer journey.
• Lead bi-weekly syncs across channel and IM leads for shared learnings and briefings.

• Embody our culture and values.