Marketing Director(Ads)

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The Microsoft Advertising team empowers advertisers and publishers around the world to reach their maximum potential through a portfolio of digital advertising products, including solutions in AI, search, display, native, video, CTV, and retail media. We are the engine that powers the buying and selling of advertising across our digital network. As part of our international expansion, we are seeking a Marketing Director, Integrated Marketing – China to accelerate growth, elevate our brand, and deliver measurable impact in one of the most dynamic and innovative advertising markets in the world.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Required Qualifications:

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.
• Proven leadership of marketing programs that deliver measurable B2B pipeline and revenue impact within the advertising industry in China.
• Deep knowledge of the China digital advertising ecosystem and platforms; solid B2B and/or AdTech background.
• Fluency in Mandarin Chinese and English (written and spoken).
• Demonstrable expertise leading event/experiential programs.
• Exceptional communication and executive stakeholder management skills; ability to influence across global, regional, and local teams.
• Data-driven mindset with demonstrated ability to translate insights into strategy and execution.
• People leadership experience, including hiring, coaching, and performance management.

Preferred Qualifications:

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 4+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 9+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR equivalent experience.
• Experience marketing in high-growth, complex, or highly regulated environments.
• Public speaking and industry thought leadership with China marketing audiences.

#MicrosoftAI #marketing #advertising #B2Bmarketing #Leadership #creativity #marketingstrategy

• Serve as a thought leader for Microsoft Advertising in China; represent the brand at industry events and with C-level customers and partners.
• Define the long-range China marketing vision aligned to global priorities; advocate for China requirements across the organization.
• Own the end-to-end integrated marketing plan for China: audience strategy, narratives, channel mix, and annual/quarterly plans.
• Bring global strategies and content to the China market in a locally relevant way including localization and translation.
• Partner with Sales and business planning to target the key opportunities and growth areas with focus and efficiency.
• Collaborate with product, comms, PR, and field teams to land new narratives, solutions, and hero products in market.
• Manage the China marketing budget, quarterly planning, and vendor/contract management; drive operational excellence and scalability.