Field Product Marketing IC4
Microsoft
Field Product Marketing
Mexico City, México, Mexico
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Overview
The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to execution plans and driving operational excellence to achieve the greatest results possible across the Americas. Our team drives regional plans, insights and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.
As an AI Business Solutions (ABS) Segment GTMM, you drive Operating Unit business health and execution at scale to achieve revenue, usage, and share goals. You lead the OU Plan while surfacing field, customer and partner insights and challenges to guide strategy.
This strategic position is responsible for driving execution excellence with the field. They work to enable OU to achieve their ABS targets by building, updating, and driving execution of the OU Plan. Additionally, they leverage the OU’s Insights & Challenges to remove blockers and influence the Go-To-Market plan. The Segment GTMM is required to have a strong understanding of the AI Business Solutions product set, strategy and seller resources.
This specific position is focused on our ABS business in Mexico, the Caribbean and South America (outside of Brazil). Candidates should be fluent in both Spanish and English and located in one of the countries in this geography, preferably in or near a major city. An understanding of the marketplace, governments, cultures and industries in these countries is important for success in working with the field teams in this region. Special preference will be given for candidates residing in Mexico, Colombia, Chile or Argentina, but the primary focus is on a candidate’s ability to meet the other requirements and qualifications.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Qualifications
- 5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.
- 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience.
- 5+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.
Responsibilities
- Supports the creation and pursuit of white-space growth opportunities across products/services. Leverages knowledge of revenue, share targets, and the area/subsidiary's capabilities in order to develop strategies that maximize performance across products/services. Builds relationships and drives regular engagements with relevant stakeholders to operationalize competitive strategies and land implementation of solutions that drive strategic impact and increased market share for Microsoft and partners.
- Builds and drives business strategy and tracks the efficacy of plans for the line(s) of business to drive sustainable growth within and beyond the boundaries of the fiscal year. Accepts accountability for scorecard metrics and key performance indicators (KPIs) across products/services or across the business. Drives a One Microsoft approach with key stakeholders to alignment and leadership around strategic priorities and orchestration efforts across the subsidiary to deliver against priorities. Leverages area/subsidiary portfolio share, revenue, and scorecard information to identify insights and actively impact marketing and business planning decision-making. Leads a regular cadence of connections with corporate (e.g., global sales, marketing, and operations [GSMO], the business group, engineering) to execute tactical and strategic planning, gather feedback, and enable field performance. Delivers product and technical insights to the business by sharing data-driven insights about execution, performance, and trends in the area/subsidiary. Leverages understanding of the overall health of the business and customer/partner pain points to identify areas for adjustment to drive greater impact in the field. Adapts and cascades information based on changing priorities. Aligns and disseminates best practices to enable successful performance across groups.
- Partners with engineering to proactively drive capacity forecasting. Leverages competitive knowledge to shape local capacity and service forecasts. Liaises with sales teams to provide coaching and support pipeline and sales enablement.
Demand Planning
- Orchestrates between engineering, sales, and the supply chain as needed. Proactively drives alignment and lands large/unique hardware or capacity needs. Proactively manages transition plans between products.
- Partners with sales to land field enablement accountability. Serves as an orchestrator between the business and the areas/subsidiaries to develop and land sales programs. Partners with finance and Product Marketing Manager (PMM) teams to ensure team is aligned with business results. Provides thought leadership and clarity to coach and equip the team, channel, and sellers with the knowledge, skills, and resources to sell (e.g., readiness for programs owned by the solution area). Appropriately activates the partner ecosystem to enable and drive results. Identifies failure points and orchestrates resources to mitigate.
- Creates and orchestrates strategic go-to-market (GTM) plans for assigned line(s) of business across sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft, cross-functional execution as appropriate. Collaborates with one commercial partner (OCP) to guide and support the execution of programs to recruit and enable partners to achieve target capacity and quality. Defines and analyzes key performance indicators (KPIs) and scorecard metrics for the area/subsidiary. Fosters alignment of investments and monitoring of growth opportunities across partners. Considers relevant aggregate business metrics (e.g., revenue, scorecard, share) and enables measurement of KPIs against revenue and scorecard metrics. Drives GTM strategy and lands growth plans (e.g., revenue, usage, customer health). Develops competitive strategies to drive target market share gains, and actively manages relevant stakeholders to drive the local product marketing growth strategy. Drives a functional team in understanding and executing strategy plans. Assesses and compares activity and impact across strategy plans.
- Acts as a primary product spokesperson and product evangelist for the business as a whole, inclusive of products within the Product Manager-owned portfolio. Leverages product, industry, market, and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition, and tailor messaging to both internal (e.g., sales and marketing readiness) and external audiences (e.g., press, analysts, partners, user community, customers). Provides guidance to sales (e.g., interpretation of propensity models) in customer engagements and shares expertise to guide partners.