Social Marketing Lead

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The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

As the Social Marketing Lead for Japan, you are play a key role in marketing leadership of our owned and earned social channels, ri drive brand love and demand generation for our global and local B2B marketing programs. This role is part of a highly dynamic, thriving CMO Asia team.

This role has extensive knowledge of social platforms along with how social channels can be optimized with high-quality content to create best-in-class experiences that drive greater customer engagement. The Social Marketing Manager is instrumental in helping Microsoft grow our social engagement and footprint. The Social Marketing Manager helps teams take a customer-centric approach to social engagement programs and influencer programs (influencer programs in partnership with global Social Marketing and local communications team). You lead development, oversight and approval of local social marketing plans, adhering to global social processes and brand guidance for all CMO social channels. You maximize marketing investments by using global content and services to deliver a consistent customer experience.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience

OR equivalent experience

• Integrated Marketing Planning
  • You ensure local social marketing plans leverage Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities via local social marketing engines. You align marketing tactics to marketing objectives and relevant metrics.
• Regional and Local Social Media Crisis Management
  • You escalate issues requiring Social Media ‘blackout’ or response management and coordinate local stakeholders to promptly mitigate and resolve crisis requiring a Social Media response.
• Social Channel Stewardship
  • You manage local social channel footprint and identify opportunities for consolidation. You ensure adherence to global social channel standards, accessibility, privacy, brand and social account security compliance guidelines, in all CMO social media owned channels.
• Social Advocacy Program
  • You manage local employee social advocacy program to activate sellers and support with leveraged content.