Asia Channel Partner Marketing Manager

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Asia Channel Partner Marketing Manager

With a vision to "Build and sell intelligent cloud and intelligent edge solutions with partners, empowering people and organizations to achieve more," Global Channel Partner Sales (GCPS) is responsible for driving revenue outcomes with partners through innovative solutions–at scale! The Global Partner GTM, Programs, & Operations (GPO) organization within GPS brings together the go-to-market strategy, programs, and platforms to accelerate growth and improve partner experience across all partner segments.

In this role, as Partner Marketing Manager, you will be responsible for managing a portfolio of partners based in Asia, with a particular focus on Australia and New Zealand (ANZ). You will lead the global go-to-market plans and execution, taking ownership for marketing-influenced pipeline and co-sell opportunities. The role is central to helping drive Microsoft and partner revenue through planning, executing, and landing impactful Go-to-Market initiatives for services and solutions built on the Microsoft Cloud. You will act as a marketing leader with demonstrated capability in building and delivering successful go-to-market initiatives with business partners at scale. The position requires navigating executive stakeholders and possessing a deep understanding of strategy and marketing functions.

Minimum required qualifications

• Bachelor’s Degree in business, marketing, business development, business management, communications, or related field AND 8+ years in sales, marketing, or business development experience in a customer and/or partner facing role, optimally dealing with a variety of audiences (e.g., enterprise customers, global system integrators, service, consulting and advisory companies)

OR equivalent experience.

• 8+ years of experience in go-to- market and marketing with business partners and partner ecosystems, with experience providing strategic guidance and developing repeatable best practices for planning, activation, execution, and measurement.

Additional, preferred qualifications

• Demonstrated capabilities in revenue-based marketing and experience in driving outcomes through or with partners and alliances. Results-driven and organised approach, with the ability to develop and deliver scalable plans from concept to implementation, prioritise effectively, and manage multiple projects to achieve measurable results.
• Proven success working in highly matrixed and constantly evolving environments, leading programme virtual teams or workstreams aligned to shared goals and performance metrics. Ability to collaborate cross-team in ambiguous and changing settings, displaying excellent listening and partnering skills.
• Passionate, results-oriented, and organised, with a keen attention to detail. A self-starter capable of creating and delivering scalable plans from concept to execution, prioritising and managing multiple projects to achieve measurable outcomes.
• Expertise in engagement, including strong storytelling skills and a passion for delivering outstanding partner experiences. Ability to advocate for partners, create exceptional engagements, and understand the connection between partner experience and business success.
• Executive relations skills, with the confidence to interact with senior leaders in a highly matrixed organisation. Capable of presenting, defending, or clarifying concerns or issues regarding projects, programmes, or solutions, handling challenging or high-pressure situations with poise and professionalism.
• Understanding of Microsoft cloud technologies and the partner ecosystem involved in developing, enhancing, and extending service offerings and cloud solutions. Ability to communicate the value of Microsoft cloud services to both business and technical decision-makers.

Periodic travel required.

• Develop and drive joint partner marketing plans that deliver opportunities for mainstream solution plays within the customer segment.
• Represent the Microsoft brand, MCAPS business objectives, and solution plays, providing partner-facing, in-region marketing coverage as the Microsoft Subject Matter Expert in integrated marketing execution.
• Manage Microsoft through-partner marketing investments, ensuring alignment and driving utilisation of channel investments to achieve tangible outcomes for partner execution. Build partner marketing capabilities focused on Microsoft opportunities.
• Ensure that measurement KPIs and OKRs are in place to track the impact on sales pipeline and Microsoft Cloud revenue generated from joint solution sales, campaigns, or offers. Maintain effective budget management practices and maximise ROI for all marketing funds invested.
• Leverage global investments to develop a set of globally scalable GTM programmes that optimise GSI partner impact at the Microsoft subsidiary level. Collaborate with subsidiary Partner Marketing Managers to align on partner selection and GTM execution.