Communications Lead – ANZ

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Microsoft’s mission is to empower every person and every organisation on the planet to achieve more.

As part of the Global Communications team, you’ll help tell stories that deepen understanding of Microsoft’s innovations and the positive impact we have on the world. We are seeking a dynamic and creative communications professional to lead consumer and modern work communications for Microsoft ANZ.

This role is responsible for shaping and executing campaigns that elevate Microsoft’s products — including Microsoft 365, Copilot, Surface, Windows, Copilot Studio — across earned and owned channels.

You’ll work closely with marketing, sales, product, and global communications teams to develop narratives that resonate with Australian and New Zealand audiences, and build strong relationships with media, influencers, and creators.

This role reports to the Director of Communications, ANZ, and partners with the Asia and global teams to ensure alignment and local relevance.

Required Qualifications:

• Bachelor’s Degree in Communications, Marketing, or related field.

• At least 8 years of experience in consumer communications, including influencer engagement and campaign management.

• Proven experience working with creators and managing content creator campaigns

Preferred Qualifications:

• Deep understanding of the Australian and New Zealand consumer landscape.

• Strong relationships with media, influencers, and creators.

• Experience in tech, lifestyle, or AI-related communications.

• Exceptional written and verbal communication skills.

• Fluent in English.

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Communications Strategy

• Develop and execute communications strategies that support Microsoft’s consumer and modern work portfolio.

• Drive storytelling that highlights innovation, customer impact, and product differentiation.

Copilot Storytelling at Scale

• Lead storytelling efforts that position Microsoft Copilot as a transformative tool for consumers and modern work.

• Develop narratives that showcase Copilot’s real-world impact, accessibility, and responsible AI principles.

• Partner with our customers who are leading with Microsoft 365 Copilot and Copilot Studio, curating fresh perspectives and media angles.

Creator Strategy and Influencer Engagement

• Build and scale creator engagement programs across TikTok, Instagram, YouTube, and emerging platforms.

• Build relationships with creators through regular communication, events and seeding programs.

• Lead activations, product launch events and seeding programs that amplify Microsoft’s voice through creator content and partnerships.

Campaign Development and Execution

• Collaborate with marketing and product teams to design and deliver integrated campaigns that span across earned and owned channels, including social.

• Ensure messaging is locally relevant and aligned with global priorities.

Media Relations and Storytelling

• Cultivate relationships with top-tier business, consumer and lifestyle media.

• Pitch and land stories that drive awareness and engagement.

Stakeholder and Agency Management

• Provide strategic counsel to internal stakeholders across product, sales, and marketing.

• Manage agency partners to deliver high-impact campaigns.