Senior Integrated Marketing Manager (IMM)

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The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

The x-CSA Integrated Marketing Manager plays a pivotal role in orchestrating cross-solution area marketing strategies, with a primary focus on AI and emerging agentic workloads. This role is responsible for aligning messaging and campaigns in an integrated and compelling customer journey to drive awareness, engagement, and pipeline growth. You leverage data-driven insights and collaborate closely with sales, product, and field marketing teams.

The Integrated Marketing Manager (IMM) leads integrated marketing strategies and plans leveraging and scaling global go-to-market approaches and augmenting with local activities to deliver delightful customer experiences that drive business outcomes (including customer acquisition, nurture and consumption). You are an evangelist of marketing transformation, responsible for landing the cutting-edge marketing innovations being developed at Microsoft for your region. You will have the opportunity to develop your leadership skills advising Sales and Marketing leaders on marketing strategy. You will also work with Integrated Marketers globally, contributing to global learnings and optimization by leveraging and sharing global best practices and providing feedback on learnings from your region to Corporate HQ. This role is flexible in that you can work up to 50% from home.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

We’re looking for commercially-minded, outcome-driven and agile marketing leaders to own and deliver the integrated marketing strategy for Microsoft’s cross-solution Agents campaign. The ideal candidate will have:

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
  • OR equivalent experience
• Proven experience building and executing integrated marketing plans—including breadth and depth programs, regional scale programs, multi-channel execution (digital, in-person, hands-on), and content development with a track record of delivering measurable marketing impact across enterprise and mid-market segments.
• Strong commercial and marketing acumen and the ability to analyze data and translate business goals into integrated marketing strategies that drive customer engagement, pipeline and revenue.
• Ability to create and maintain deep partnerships with the confidence and business sensibility to partner deeply with stakeholders to align on the priorities and outcomes for key audience.
• Leadership presence to advocate with corporate stakeholders, influence global messaging and investment, and represent Asia’s innovation and execution excellence.
• A thirst for learning and leading through change—energized by the pace of transformation in both technology and the organization, and motivated to continuously evolve strategies, skills, and programs to stay ahead
• Deep cultural fluency and regional intelligence—with a strong understanding of Asia’s diversity in customer maturity, market dynamics, and business practices. Successful candidates will be able to create clarity across cultures, navigate complex stakeholder environments, and tailor marketing strategies to resonate authentically across markets
• This role is ideal for senior marketers who thrive in fast-paced, matrixed environments and are passionate about shaping the future of cloud, AI, and business transformation in one of Microsoft’s most dynamic regions.

• Integrated Marketing Planning: Develop and execute integrated marketing plans that align with business priorities across AI and agentic workloads, ensuring consistency across solution areas. You will leverage Global strategy, execution frameworks and marketing technology to drive business priorities (e.g., customer adds, lead generation) via local marketing engines (e.g., digital, social, email, events). You align marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) focused on outcomes and relevant metrics. You will collaborate with Corporate teams and regional stakeholders to align Marketing plans to global strategy, capabilities, and engines. You will gather and share internal and external feedback about the quality of the plan.
• Integrated Marketing Execution: You will develop, land, and optimize the solution area marketing plan based on insights from corporate customer targeting, segmentation tools and various metrics and local-market knowledge, continually updating and improving on customer experiences (e.g., optimize segments, spend, performance, improve digital channels). You ensure all plans adhere to critical company policies such as privacy, accessibility, compliance and brand.
• Cross-Functional Collaboration: Partner with product marketing, sales, field, and global teams to align messaging, campaign execution, and go-to-market strategies.
• Campaign Orchestration: Lead the end-to-end orchestration of marketing campaigns, leveraging digital, events, content, and partner channels to drive awareness and demand.
• Content & Messaging Alignment: Ensure messaging is tailored to audience needs and consistent across all touchpoints, with a strong emphasis on AI innovation and business value.
• Data-Driven Decision Making and Performance Management: You will use data-driven insights leveraging available global tools and dashboards to optimize marketing strategy and delivery.
• Stakeholder Management: Serve as the central point of contact for marketing initiatives across AI and agentic workloads, ensuring alignment with business stakeholders and executive sponsors.