Windows & M365 Consumer Category Senior Manager
Microsoft
Windows & M365 Consumer Category Senior Manager
Beijing, China
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Overview
In Consumer Sales Organization (CSO) our purpose is to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with consumers globally throughout their shopping journeys, navigating both physical storefronts and digital visits across Direct and Partner Channels in Gaming, Windows, M365 and Surface. Together with our ecosystem partners, we strategize and implement plans for customer engagement and economic growth.
As a member of our team, you’ll be part of growing a multi-billion-dollar business, charting new areas of innovation, and impacting billions of lives around the world. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it’s an exciting time to be here in CSO.
The vision of Microsoft 365 is to deliver innovation, security, and an ecosystem that helps people achieve their aspirations. The Worldwide Microsoft 365 Consumer Category Management team aims to accelerate our trajectory to 100 million subscribers by expanding our reach through partners to acquire quality subscribers and drive growth.
We are looking for a leader to drive growth and transformation of the Microsoft 365 consumer business in GCR market. As GCR Category Manager, you will develop, design, and manage go-to-market plans, and land relevant transformation strategies to enable sales across region(s). You will own full accountability for profit and loss and business operations within Microsoft 365 consumer, across channels. Research and evaluate new product opportunities, enable territories and geos to negotiate with partners on promotions and programs. Identify, define, and analyze scorecard metrics and key performance indicators to improve category insights, track performance, and identify trends across the product category. Articulate business insights, performance, implications, and voice of the customer data to stakeholders and the product group to influence the strategic roadmap, product design, and supply. You will learn to proactively anticipate trends, propose alternatives, and resolve problems.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Qualifications
#CSO
Responsibilities
Business Operations: Plan
· Define & own implementation of product specific channel strategy and investments
· Design of product strategic programs and incentives, partnering with channel sales and channel marketing team.
· Influence long range product and GTM planning.
· Drive product/solutions consumer channel GTM partnering across internal stakeholders like CCSM Finance, Channel Sales, BG GTM, OEM and Online Stores.
Business Operations: Execute
· Manage portfolio of investments, channels, motions to maximize short term results (rev, scorecard) and LTV.
· Establish and drive a consistent growth initiatives framework, defining and tracking a consistent set of KPIs and reporting rhythm.
· Pilot new GTM & Sales motions to future proof our business.
· Create field/local enablement to execute the priorities [i] tools, process, stakeholder management and alignment across functions [ii] includes creation and localization of partner pitch deck/storytelling [iii] WW and regional seasonal guidance [iv] retail GTM readiness.
· Direct To Consumer (not thru partner) product GTM eg PR, ATL, local owned & operated (ATL, BTL), partnerships and events in region.
· Be the internal and external voice of the product/solution with 1st Party and 3rd Party partners in regions.
General Management & Business Operations: Manage & Monitor
· Drive ROB framework orchestration and deliverables thru performance and planning cycles. Partner closely with finance to ensure planning across revenue and investments is harmonized for budget and forecast cycles.
· Define and implement annual success metrics, strategic indicators and investment effectiveness across regional and corp teams.
· Accountable to product rev, P&L and scorecard results including forecasting.
· Lead investment and fiscal control and optimization. Ecosystem investment alignment to core priorities (ensuring the OEMs are putting JMA against the same priorities).
· Drive strategic and agile tactical communication process of business performance.
· Generate business and competitive insights thru data analysis & visualization, from product and partner perspectives. Own “product channel insight” (combining Voice of the customer – coming Channel Sales, RSP tool – coming from CCM, regional data – coming from SPC’s call) to enrich the product & GTM strategy. Short term impact: GTM tactics. Long term impact: internal: product roadmap, channel strategy. External: trusted advisor.
· Influence long range planning.