About GitHub

As the global home for all developers, GitHub is the complete AI-powered developer platform to build, scale, and deliver secure software. Over 100 million people, including developers from 90 of the Fortune 100 companies, use GitHub to build amazing things together across 330+ million repositories. With all the collaborative features of GitHub, it has never been easier for individuals and teams to write faster, better code.

Locations

In this role you can work from Remote, United States

Overview

GitHub, the home for all developers, is looking for a motivated and experienced Product Marketing Manager to support the Platform Product Marketing team. In this role, you’ll bring your experience understanding developer platforms and CI/CD, to help communicate the unique value and capabilities of GitHub offerings to Enterprise customers. In this capacity you will collaborate across Sales, Product Marketing, Product Management, Demand Marketing and Global Field Marketing, and Microsoft to craft messaging and positioning, deliver formatted content to various audiences, and support the Product Marketing function in general.

Responsibilities

Establish GitHub as the market leader for the Enterprise:

• Drive and own the GTM strategy for GitHub Enterprise features, build global and integrated BOMs, define GTM strategies and plans
• Communicate the value of continuous integration and continuous delivery (CI/CD) to tell a holistic story of how automation features are crucial within our enterprise product
• Build and execute compelling messaging and positioning for GitHub’s solutions and implement across all customer facing channels
• Own product adoption goals in new and existing customers with effective customer success informed programs and marketing initiatives
• Create and execute on end-to-end launch strategies and metrics for new features and partner across teams to drive execution, foster effective relationships with cross-functional partners and stakeholders
• Drive customer engagement and revenue impact through creation of effective presentation assets, conversation guides and other customer-facing materials, foster effective relationships with cross-functional partners and stakeholders to lead and deliver differentiated customer value and company growth
• Support campaign messaging and strategy in partnership with Demand Generation team to meet goals
• Determine product and/or solution strategy based on customer needs, market and user research, competitive landscape, and GitHub's business goals and strategy.
• Influence senior partners in delivering the product experience in alignment with business strategy.
• Recommend strategic product development opportunities leveraging feedback from customers.
  
  

Qualifications

Required Qualifications:

• 7+ years of experience in Marketing
• OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Marketing
• OR Master’s Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in Marketing
• OR equivalent experience.
• 5+ years of experience in product marketing in the developer space, SaaS, or relevant field.
• 5+ years of relevant work in technology marketing.
• 5+ years of experience with B2B software business models and the ability to support aligned programs to drive business growth.
  
  

Preferred Qualifications:

• 9+ years of experience in Marketing
• OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 7+ years experience in Marketing
• OR Master’s Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Marketing
• OR Doctorate in Marketing, Computer Science, Business or related field AND 3+ years experience in Marketing
• OR equivalent experience.
  

Compensation Range

The base salary range for this job is USD $89,200.00 - USD $236,600.00 /Yr.

These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

GitHub values

• Customer-obsessed
• Ship to learn
• Growth mindset
• Own the outcome
• Better together
• Diverse and inclusive
  
  

Manager fundamentals

• Model
• Coach
• Care
  
  

Leadership principles

• Create clarity
• Generate energy
• Deliver success
  
  

Who We Are

GitHub is the world’s leading AI-powered developer platform with 100 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.

Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.

Join us, and let’s change the world, together.

EEO Statement

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!