About GitHub

As the global home for all developers, GitHub is the complete AI-powered developer platform to build, scale, and deliver secure software. Over 100 million people, including developers from 90 of the Fortune 100 companies, use GitHub to build amazing things together across 330+ million repositories. With all the collaborative features of GitHub, it has never been easier for individuals and teams to write faster, better code.

Locations

In this role you can work from Remote, United States

Overview

GitHub is looking for a Director of Lifecycle Marketing to build the strategy and lead this function at GitHub. This individual will design the strategy for post-purchase digital marketing to GitHub customers and ensure its execution with internal stakeholders and strategic partners. Both of these segments are crucial to GitHub’s ongoing growth and scale as an organization. This individual will be focused on achieving marketing goals aligned to GitHub’s objectives to engage customers after sales engagements to grow GitHub engagement and customer opportunities with personalized communications to help customers meet their needs The role will focus across Github products, generating product affinity and revenue growth through digital scale. The role will collaborate cross-functionally with many teams at GitHub including Revenue, Product, Engineering and other Marketing functions as well as with our peers at Microsoft to advance the lifecycle marketing discipline. The right candidate is a strategic thinker, strong collaborator, data-driven and can deal with ambiguity effectively.

The role is based in the United States.

Responsibilities

What you’ll do:

• Develop and execute on a comprehensive post-sales digital lifecycle marketing strategy for GitHub
• Align closely with Marketing/Revenue/Microsoft leadership on a digital post-sales strategy that will scale and achieve marketing goals aligned to GitHub’s business objectives. Execute campaigns and maintain roadmap aligned to these objectives
• Collaborate cross-functionally with Revenue, Product, Engineering and other Marketing functions as well as with our peers at Microsoft to guide the strategy and execution of prioritized partner marketing programs
• Be the primary point of contact within GitHub for all lifecycle marketing motions
• Build relationships and align closely with product and revenue teams for GitHub, aligning on strategy and goals to coordinate communications across marketing surfaces
• Set the lifecycle marketing targets, measurement and testing plans and overall performance goals in alignment with the overall goals/targets for GitHub.
• Track and report progress on key metrics, including regular readouts on the performance of lifecycle marketing.
• Manage a small team of lifecycle marketing professionals
• Provide a deep sense of accountability and experience driving large projects from start to finish.
• Be a natural leader with the ability to educate and influence with high levels of ambiguity and tight deadlines.
  
  

Qualifications

Required Qualifications:

• 10+ years of marketing experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign, etc.), marketing strategy, business planning, or a related field
• 3+ years people management experience
• Experience working in post-sales lifecycle marketing
  
  

Preferred Qualifications:

• Experience with consumption-based business models is preferred.
• Experience within a high-growth SaaS technology company is preferred.
• Experience developing an Organizational Strategy is preferred.
• Experience working with Data & Measurement, Marketing Platforms is preferred.
• Communication & collaboration skills with the ability to influence across multiple levels of the organization and diverse range of partners is preferred.
• Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field OR Master's Degree in Business, Marketing, Communications, Public Relations, or related field is preferred.
  
  

Compensation Range

The base salary range for this job is USD $105,400.00 - USD $279,500.00 /Yr.

These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

GitHub values

• Customer-obsessed
• Ship to learn
• Growth mindset
• Own the outcome
• Better together
• Diverse and inclusive
  
  

Manager fundamentals

• Model
• Coach
• Care
  
  

Leadership principles

• Create clarity
• Generate energy
• Deliver success
  
  

Who We Are

GitHub is the world’s leading AI-powered developer platform with 100 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.

Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.

Join us, and let’s change the world, together.

EEO Statement

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!