About Us

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Role Summary:

The Director of Audience & Data Strategy is a leadership role responsible for developing and executing audience and data strategies for a portfolio of key clients, including Kenvue and Dyson. This role involves leading a team of associate directors and managers, managing project scope and revenue, and collaborating with internal teams to deliver best-in-class data-driven solutions. The Director will leverage audience insights, data management expertise, and IPG's proprietary tools to drive impactful marketing strategies for our clients.

Key Responsibilities:

Leadership and Management:

• Provide leadership and guidance to a team of Associate Directors and Managers, overseeing their work across assigned client accounts.

• Lead the development and execution of audience and data strategy deliverables for key clients.

Scope and Revenue Management:

• Coordinate project scope with clients, ensuring alignment on deliverables and managing team resources effectively.

• Manage project budgets and timelines to ensure profitability and client satisfaction.

Paid Client Responsibilities:

• Focus on delivering exceptional audience and data strategy services to key clients, including Kenvue and Dyson.

Audience Strategy:

• Strategically identify, explore, and propose audience opportunities to drive client growth.

• Utilize third-party tools such as YouGov, GWI, and TGI to gather audience insights and inform strategy development.

• Collaborate with the Strategy team to develop compelling audience stories using Mediabrands or client-specific frameworks.

Data Management:

• Understand the first-party, second-party, and third-party data landscape and work with activation teams to connect strategic audiences with activation audiences.

• Work with local markets and broader Audience & Data strategy team in identifying the best data partners to leverage in each market based on the client requirements.

• Consult with clients on first-party data strategy, collaborating with product and solutions teams to develop best-in-class data strategy use cases.

Interact Audience Console:

• Maintain a working knowledge of the IPG Interact toolset and capabilities, driving adoption and utilization across Mediabrands and client teams.

• Be able to translate strategic audiences into actionable planning and addressable audiences within Interact and be able to consult local teams on using them.

• Provide training and support to users on the Interact platform.

Pitch Support:

• Support the SVP, Audience Analytics in EMEA pitches, contributing to the development of compelling audience and data strategies.

Collaboration with Research and Insights Function:

• Custom Research: Support the creation of bespoke surveys to analyze audience trends, brand behaviors, and market impact.

• Insight Generation: Support in the presentation of custom research findings through actionable and measurable insights.

About You:

• Proven experience in leading and managing teams.

• Strong understanding of the digital marketing landscape and audience targeting techniques.

• Proficiency in using third-party audience research tools such as YouGov, GWI, and TGI.

• Experience with first-party data strategy and implementation.

• Understanding of the data ecosystem and application across addressable channels.

• Excellent communication, presentation, and interpersonal skills.

• Ability to work collaboratively across teams and manage multiple projects simultaneously.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!