About Us

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Department Overview

In 2022, Initiative became the Agency of Record for Amazon Web Services (AWS) Digital, globally. AWS is one of our leading B2B technology clients, and our work on this account sits at the cutting edge of digital innovation. The AWS team at Initiative thrives in a fast-paced, dynamic environment where innovating on behalf of consumers drives everything we do.

Role Description

We are looking for an Executive in Digital Partnerships to join this team. As an Executive, you will play a key role in supporting the integrated investment process and helping to build go-to-market approaches for AWS digital briefs. Working on this account will give you end-to-end exposure to digital campaigns, from briefing and activation through to reporting and client interaction. You will gain foundational digital knowledge and skills that will set you up for a lasting career in media.

In this role, you be involved in the planning of digital direct partnerships, while also working closely with our paid social, programmatic, and content syndication teams on omni-channel campaigns. This breadth of experience will provide you with a holistic understanding of the digital ecosystem and the opportunity to develop expertise across multiple channels.

Key Responsibilities

Client

• Assist Managers and Associate Director with client requests
• Maintain client’s schedules in accordance with their goals

Internal

• Assist in campaign execution and set up across digital channels
• Develop strong relationships with media owners and creative agencies to ensure best in class delivery.
• Work closely and build relationships with the other digital media channels such as the programmatic, paid social and content syndication teams

• Distribute, collect and organise client RTB (response to brief) to channel teams
• Assist in evaluating partner proposals

• Proactively seek out mentorship and learning from other Discipline leaders at Initiative (Strategy, Analytics, Communications Design, Client Advice)

• Attend company events and department wide meetings

• Responsible for smooth running of day-to-day activities
  • Stewardship

• Enter buys onto Prisma and ensure system reflects accurate buys
• Update buy summary documents
• Monitor network buys daily based on audience delivery data to ensure delivery in flight
• Assist with traffic issues

• Integral in campaign set up and execution including order letters, specs, creative rotation and billing documentation
• Participate in analysis and post campaign summary of integrated programs
• Coordination and scheduling of partner and team meetings
• Compilation and distribution of conference reports from status meetings
• Participate in departmental projects as requested

Commercial

• Timely resolution of billing discrepancies
• Ensures and advocates for partner relationships
• Be responsible for billing discrepancies and produce resolutions
• Assist in actualisations with partners and final billing numbers
• Assist in reporting and tracking budgets, forecasting, ensuring accuracy for internal team

Prioritisation:

• 20% Client
• 60% Internal
• 20% Commercial

Key Performance Indicators (KPI’s):

Client

• • Responsiveness and accuracy on client maintenance

Internal

• Fosters strong and positive internal relationships
• Accurate maintenance of schedules
• Participates in agency and external personal growth & education initiatives
• Strong knowledge of buying mechanics - Prisma, tracking, posting
• Adherence to / use of agency processes and tools

Commercial

• Align with billing timelines
• Ensures and advocates for agency partner relationships

Desired Skills & Experience

• Proficiency with Microsoft programs, especially Excel and PowerPoint
• Ability to communicate concisely and clearly, both written and oral
• Great organisational and analytical skills
• Experience within an agency role (desirable)
• Proven ability to work independently and as part of an integrated team
• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
• Passion for media
• Eagerness to learn
• Ability to support members of the team
• Great communication skills, time-management and organizational skills
• Proven problem-solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!