About Us

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Department Overview

Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.

Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful.

The Communications Design team dynamically brings brands to life through their actions. They:

• Are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection
• Lead the creation of the dynamic ecosystem approach to deliver a strategy
• Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture
• Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically
• Champion innovative, forward thinking activities that help brands create value with their audience.

Role Description

As an Executive, Comms Design & Client Advice/Management you are an important member of the day-to-day team on one of the most exciting clients in the agency, helping to ensure great communications ideas make their way into market through the key support role you perform.

Your role is to help produce and analyze the foundational consumer, brand and marketing intelligence for the communications design brief, and assist in the production, reporting and loading of the detailed communications flowchart.

Key Responsibilities

Client

• Assist Managers and Associate Director with communications plan development
• Assist Managers and Associate Director with client requests
• Assist in the creation of presentations for the client (competitor overviews, audience updates, market updates)

Internal

• Assist on campaign reporting and analysis to ensure deadlines are met
• Accurately load and maintain and lead planning details within agency financial systems
• Own and be main POC for reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category
• Attend team brainstorming sessions with other internal partners to learn how to generate creative & compelling connections ideas
• Participate in departmental projects as requested
• Proactively seek out mentorship and learning from key Discipline leaders at Initiative
• Develop strong relationships with media owners and creative agencies to ensure best in class delivery.
• Contributing to high quality Post Campaign Reports are delivered to the client in a timely fashion.
• Assist in management/support of Associate on the account including delegating work where they can support you in your role while working closely with the manger.

Commercial

• Learn about our different business units under the IPG brand and how we can impact their revenue growth through planning outcomes

New Business

• Support new business needs as required

Desired Skills & Experience

• Proficiency with Microsoft programs, especially Excel and PowerPoint
• Ability to communicate concisely and clearly, both written and oral
• Geat organizational and analytical skills
• Proven ability to work independently and as part of an integrated team
• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
• Passion for consumer behavior and what motivates audiences to react
• Proactively seeks to solve problems with creative solutions
• Passion for media
• Eagerness to learn
• Ability to delegate and help support more junior members of the team
• Great communication skills, time-management and organizational skills
• Proven problem-solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!