Biddable Account Director
Kinesso
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
ABOUT THE ROLE
The Group Account Director is responsible for providing strategic direction and oversight across multiple accounts and driving growth through expansion and new opportunities. You will also form a senior partnership with your client at a strategic level to ensure both strong relationships and high performance. Within Paid Search & Paid Social, this requires the management of agency resources to ensure the delivery of digital solutions so that clients’ needs are met on time, to budget and to the highest standards of service. You will also be responsible for overseeing the quality of your team’s work, career development and training needs.
OUR TEAM
We work in an incredibly lively, fast-paced and fun environment. Working on some of the most prestigious global brands presents amazing opportunities to our people to see and hear all about successful big business and work as part of the team to keep them as front runners in the digital space. In order to get the most out of people we recognise that it’s important to create a stimulating environment; we’re therefore very social in work and out, and operate an open-door policy to ensure people are capable of fulfilling their full potential.
KEY TASKS AND RESPONSIBILITIES
Client Relationships
- Provide senior guidance and strategic support to meet your client’s business objectives
- Develop strong relationships and work in partnership with key clients and agency stakeholders
- Share knowledge, new platforms and industry developments
- Grow revenue from key clients by increasing their performance and investment in Paid Search & Paid Social, or through other agency service areas
Leadership & Management
- Provide effective support to Craft Leads across Paid Search & Paid Social in maintaining standards, improving processes and streamlining delivery across your account team/s
- Lead the delivery of Paid Search & Paid Social services in your team, ensuring a high quality of work that adheres to best practice and meets client expectations
- Design and deliver innovative and ambitious commercial solutions within your craft
- Develop strong relationships and work in partnership with key external partners (e.g. Google/ Meta/ TikTok reps) and contribute to discussions on platform/ feature feedback
- Manage your direct reports, including fulfilling their development and training needs
Service Delivery
- Keep up to date with industry news, new platforms and technologies, specifically focussed on Paid Search & Paid Social
- Assist in the delivery of campaign work when necessary
- Help in preparation for sales pitches as required
- Lead and build required key client communications and deliverables eg. QBRs, campaign reviews and meetings
- Align strategy and ensure client needs are met with other teams across KINESSO including wider media teams, other channels, new business and client services
Innovation & Initiative
- Develop imaginative, innovative and effective ideas and process improvements for your clients
- Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency.
- Be a trusted, knowledgeable source of information and developments in biddable media
- Participate in Paid Search & Paid Social elements of new business pitches, and contribute to the development & implementation of our biddable proposition
- Mentor team on award submission opportunities and partner with Strategy & New Business to write/submit proposal
ABOUT YOU
- Solid experience working agency-side in Paid Search & Paid Social marketing, with at least one year at Account Manager level (or equivalent)
- Team management of at least five members of staff
- Experience managing Paid Search campaigns across multi-account MCCs in Google and Bing, preferably multiple markets
- Experience managing Paid Social campaigns across multi-account setups across Meta,TikTok, Twitter/X, LinkedIn, Snapchat, Pinterest as required
- Experience of relevant arms across Google’s Marketing Platform, including GA4, & SA360. GTM, DV360 & CM360 desirable.
- Managed large budgets and delivering high performance for big brands
- Be a trusted, knowledgeable source of information and developments in search marketing
- Communicate effectively at all levels, both up and down, with internal and external stakeholders
- Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
- Strong commercial acumen
- Take responsibility for accounts from top to bottom: performance, people, product and processes
- Able to work in high pressure environment and resolve client issues
- Competent and keen presenter with strong Powerpoint skills
- Analytical, yet operate strategically, with understanding of the ‘big picture’
- ‘Hands-on’ approach to operations: Plans, assigns and directs work, time, material, people
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!