Initiative is a proud member of IPG Mediabrands, a division of the Interpublic Group. We work in close collaboration with our affiliate companies—Kinesso and Yune—to create exceptional marketing campaigns for our clients. Initiative’s agency scope for Nike in EMEA includes the planning, execution and implementation of multiple campaigns, their associated timelines and deliverables in line with our planning process.

About Nike

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.

Initiative is Nike's and Jordan brands newly-appointed media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries. Reprise partners with Initiative to create best in class solutions for Nike.

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team is a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.

*If you have a body, you are an athlete.

Key Responsibilities

As Performance Manager, you will have responsibility for:

• Coordinate and optimize weekly and monthly client performance reporting
• Continual evaluation of digital marketing strategies to identify opportunity for competitive advantage for our client.
• Liaison between digital channel teams to help contribute towards a multi-channel performance approach/strategy.
• Mastering, identifying and communicating trends in retail and client industries.
• Establishing current and long-term goals and objectives performance campaigns.
• Coordinate and optimize monthly performance ROAS forecasting
• Lead recommendations for division of budget - accounting for media spend, agency fees, tracking fees, etc.
• Creating and presenting case studies, POVs, etc.
• Analysing digital channel planning budgets of assigned campaigns to identify strengths and weaknesses and ensures proper financial allocation.
• Analysing retail sales reports.
• Expressing differences in Media Metrics.
• Participating in discussions on attribution, audiences and intent internally and externally.
• Demonstrating a clear point of view on the value of D2C commerce and on the future of eCommerce for clients.
• In close alignment with the Director of Marketplace: Manage investment plans vs monthly actuals and recommendations on investments, between INI channels and partners (Awin)

Desired Skills & Experience

• Experience with within an agency environment required.
• Advanced/Cutting Edge knowledge of Google, Facebook, Display vendors.
• Advanced understanding of accelerating client sales through both paid channels.
• Demonstrable experience working on enterprise level eCommerce media accounts with large ($1m+) budgets.
• Proven ability to understand high-level client goals and how they translate into eCommerce strategy when applied via online technologies.
• Demonstrating critical thinking & problem solving on a daily basis.
• Excellent presence and presentation skills.
• Excellent writing skills with an attention to detail.
• Proficiency in Microsoft Excel is required.
• Working knowledge of Word and PowerPoint.

About Mediabrands

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives.

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen.

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!