About the Role:
Kinesso Malaysia is on the lookout for a Senior Performance Marketing Executive who is passionate about digital media, performance marketing, and data-driven results. In this role, you’ll lead the execution, optimization, and reporting of paid media campaigns across key platforms for our top-tier clients.

As a senior team member, you will not only manage campaigns but also mentor junior team members, support strategic planning, and collaborate cross-functionally with internal teams to ensure we exceed client expectations.

You’ll be part of a high-performance team within the Mediabrands network, driving innovation and performance in a fast-paced, ever-evolving digital landscape.

Key Responsibilities:

• Lead the execution and daily management of digital advertising campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, and programmatic channels.

• Translate client objectives into effective, data-led digital marketing strategies.

• Monitor, analyze, and optimize campaign performance against client KPIs (CTR, CPC, CPA, ROAS, etc.).

• Conduct in-depth performance analysis, create actionable insights, and present findings to clients and internal stakeholders.

• Collaborate with internal teams (creative, analytics, media planning) to align on campaign execution and ensure consistent messaging and performance.

• Ensure campaign pacing, budget tracking, and timely delivery of performance reports.

• Stay up-to-date with industry trends, platform updates, and performance best practices to continuously improve campaign outcomes.

• Mentor and support junior team members, providing guidance and quality control on campaign set-ups and reporting.

• Participate in strategic planning, brainstorms, and new business pitches when required.

What We’re Looking For:

• Minimum 4- 6 years of hands-on experience in managing paid media campaigns across Google Ads and major social platforms.

• Strong understanding of digital performance metrics, tracking, and attribution models.

• Proficiency with platforms such as Google Analytics, Google Tag Manager, Meta Business Manager, DV360, or similar tools.

• Ability to build and optimize campaigns from scratch, with a keen eye for detail and performance.

• Strong analytical mindset and confidence in handling campaign data to derive meaningful insights.

• Excellent communication and presentation skills, with the ability to simplify complex digital concepts.

• Experience in client-facing roles with proven relationship management skills.

• Strong project management and time management capabilities – able to juggle multiple deadlines and priorities.

• A proactive, solution-oriented attitude, and a passion for continuous learning and growth.

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.