The Senior Media Manager is responsible for overseeing media planning and strategy, ensuring operational excellence, and delivering innovative, effective campaigns. This role plays a leadership position in driving the strategic direction of client accounts and guiding the media team. The Senior Media Manager will mentor, coach, and develop team members while championing a culture of high performance and innovation.

This role requires a deep understanding of the client’s business, translating objectives into comprehensive media strategies across both offline and digital channels.

Job Responsibilities:

Client and Account Leadership:

• Oversee and safeguard the integrity of media plans and budget allocations across multiple client accounts.

• Ensure all deliverables to clients are of the highest standard; review and approve all key documents and presentations before distribution.

• Lead strategic client conversations and represent the agency in high-level meetings.

• Build and maintain strong relationships with senior-level clients and agency partners.

• Guide the team in campaign strategy, briefing, implementation, and optimization to maximize effectiveness and results.

• Provide strategic input and challenge assumptions to ensure media plans align with the client's business goals.

• Drive consistent application of standard processes and frameworks across campaigns.

• Push for innovation in every media recommendation, incorporating new platforms, data, and technology.

• Collaborate with internal specialist units to deliver best-in-class media strategies.

• Cultivate relationships with external agencies and senior media vendor stakeholders.

• Maintain an expert-level understanding of both offline and digital media channels.

• Take ownership of high-stakes, ad-hoc projects as assigned by leadership.

Team Leadership and Business Growth:

• Lead and manage a team of media professionals, fostering growth, accountability, and excellence.

• Own financial processes, ensuring timely and accurate reconciliation and reporting.

• Partner with Group Head / Associate Director to identify and drive organic growth opportunities within accounts.

• Provide ongoing coaching, performance feedback, and professional development support to team members.

• Act as a role model, setting high standards in work ethic, communication, and client servicing.

Job Requirements:

• Minimum 5–7 years of experience in a media agency environment, including at least 3 years in a managerial or leadership role.

• Strong strategic acumen with the ability to connect media planning to broader business goals.

• Proven expertise in digital and offline media planning and activation.

• High proficiency in Excel and media planning tools; able to extract and apply insights from data.

• Confident presenting to and influencing senior clients and stakeholders.

• Strong organizational skills with the ability to manage multiple complex projects under pressure.

• Excellent communication and interpersonal skills; able to lead and collaborate across diverse teams.

• Detail-oriented, with a high level of accuracy in all work.

• Proactive, self-motivated, and capable of working independently with minimal supervision.

• Strong sense of accountability and professional maturity.