Business Director/Media Planning Director (Pipeline)
Kinesso
Marketing & Communications
Malaysia
Posted on Apr 22, 2025
Job Scope Summary
- Driver of the 360 integrated experience of client’s business, working to grow the agency's scope of influence (including digital crafts) with the client and growing share of services.
- Work alongside VP and ensure all client’s businesses meet and reach set financial goals and agency/client KPIs
- Responsible for the growth of clients
- Mentor key talents and develop team’s competencies and skills
- Provide essential and critical oversight in ensuring excellence is achieved across accounts
- Staying up to date with current industry trends and innovative media solutions.
Strategy and Development
- Overseeing the team in receiving and understanding the client brief
- Main PIC for all matters relating to the client
- Oversee clear briefing to other collaborating teams
- Understand and build the holistic solution (media, digital including but not limited to, data/analytics and e-commerce, creative, performance and social) for the relevant clients in line with the client/agency's direction
- Drive strategy and innovative solutions, from pitch to execution and ensuring highest quality standards are met
- Consistently set, evaluate, update and deliver client KPIs
- Play a key role in presenting strategy/innovation and concepts to clients, along with follow up, closing, and management of constructive feedback
People
- Overseeing team and making sure all timelines and budgets are met
- Developing the strategic and general skills of the group
- Ensure internal systems (tools, frameworks) and guidelines are adhered to with clear and concise communication internally and externally
- Key driver of resource planning and development within the responsible area
- Attract and retain staff by coaching and motivating team members to instill confidence, excellence, empowerment and progression, and teamwork
Client Relationships
- As the lead PIC on the account, ensuring client management levels are at their highest quality and minimise negative feedback/dissatisfaction/complaints.
- Main point of contact to be maintained and nurtured progressively
- Maintain an up-to-date knowledge of the client's industry
- Leads new business function (e.g pitches and spotting new business opportunities).
Financials:
- Maximise all business opportunities within existing clients
- Ensuring that teams follow all company procedures in negotiations
- Aware of account profitability and flagging of matters that involve financial risks, followed by planning of how to manage these situations
- Financial reporting.
Awards:
- Champion innovation for client’s business by developing, executing, documenting and crafting award worthy campaigns for both local and regional campaigns
- To motivate team members to produce award winning solutions for all clients
- Participate in local and international awards which are relevant
Any additional ad-hoc task assigned by your supervisor.
JOB REQUIREMENTS:
- 12 years and above of experience in a relevant role
- A strong knowledge of best practices in project management
- Effective negotiation and conflict management skills
- The ability to see big picture while managing minute details
- Proficiency in Microsoft Project, Excel, Word and PowerPoint
- Confident and able to handle demanding situations professionally