Initiative is a proud member of IPG Mediabrands, a division of the Interpublic Group. We work in close collaboration with our affiliate companies—Kinesso and Yune—to create exceptional marketing campaigns for our clients.

Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.

Position Summary

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Key Responsibilities

- Responsible for the development of detailed communications plan to power the idea.

- Manage the outputs of day-to-day requirements and workflow of the client as it relates to Communications Design.

- Responsible for presentation of client education program around Communications Design relevant marketplace trends.

- Responsible for the management and training of design team in communications planning fundamentals.

- Responsible for the best practice application of planning approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP) - throughout the funnel.

- Write and manage outputs from RFP submissions from the Design discipline, in collaboration with Partnerships leads.

- Collaborate with territory Comms Design leads on key city activations.

- Ownership and responsible for all channel media flowcharts / schedules.

- Contributor to client Key Performance Indicator (KPI) delivery.

- Contributor to Specialty Business Units (SBU) growth and client profitability.

Desired Skills & Experience

- Bachelor’s degree in related field or equivalent work experience.

- 3+ years of experience in a similar role

- Must have media agency or in-house media team planning experience

- Experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content).

- Category or audience experience as relevant per assignment.

- Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.

- Experience in managing or developing staff.

- Strong time-management and organizational skills.

- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).

- Proven problem solving ability.

- Ability to work successfully within a team.

- Excellent written, verbal communication and presentation skills.

About Mediabrands

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives.

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen.

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!

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