ABOUT US

KINESSO is a leading global performance marketing agency. From our Copenhagen office we help local, regional and global brands to grow and thrive. We operate on an international scale with offices in 48 countries, and our Copenhagen team offers strategic support across IPG Mediabrands Nordics clients and beyond.

KINESSO supports the Interpublic Group Companies (IPG) media agencies UM and Initiative, as well as servicing our own direct clients.

At KINESSO we offer integrated solutions covering digital consultancy, Paid Social, Paid Search, Open Web marketing, SEO, UX/CRO, Content, DTA (Data, Tech and Analytics), and E-Commerce solutions.

KINESSO supports

We are one of the world’s most passionate and ambitious digital marketing agencies - earning the right to create and deliver digital marketing strategies for exceptional brands such as Johnson and Johnson, Pernod Ricard, and many others.

We are currently looking for a talented Senior Paid Search Planner to join our growing team in Copenhagen. This role offers an exciting opportunity for an experienced digital marketing professional to lead and execute high-impact search engine marketing (SEM) strategies across a variety of clients in an evolving digital landscape.

ABOUT THE ROLE

As the Senior Paid Search Planner at Kinesso Denmark, you will be responsible for overseeing the execution and optimization of paid search campaigns. You’ll collaborate with cross-functional teams to deliver best-in-class search strategies that drive growth, improve performance, and enhance the ROI for our clients. Your key responsibilities will include:

• Campaign Management: Develop and execute paid search campaigns across multiple platforms (Google Ads, Bing Ads, etc.) to meet client objectives.
• Optimization: Regularly analyze and optimize campaigns to ensure continuous improvement in key performance indicators (KPIs) such as CPC, CPA, and ROAS.
• Data Analysis: Use data analytics and reporting tools to track campaign performance, identify insights, and make data-driven decisions.
• Strategy Development: Work with clients to understand their business objectives and create tailored paid search strategies that drive measurable results.
• Team Leadership: Mentor and guide junior members of the team, fostering a collaborative and high-performance environment.
• Cross-functional Collaboration: Work closely with relevant teams such as Data & Tech, Experience and other Paid Media crafts to ensure seamless campaign execution and integration with broader marketing efforts.

REQUIREMENTS

• Ideally 3+ years of experience in managing paid search campaigns, preferably in an agency or client-facing role.
• In-depth knowledge of Google Ads, Microsoft Ads, and other search platforms.
• Strong analytical skills and experience using tools like Google Analytics, SEMrush, Optmyzr or similar platforms for reporting and performance analysis.
• Experience with budget management, bidding strategies, and campaign optimization techniques.
• Proven track record of driving performance improvements and delivering on ROI for clients.
• Ability to communicate complex data insights in a clear and actionable manner.

THE COPENHAGEN OFFICE

We are a dynamic workplace with approx. 80 enthusiastic colleagues in the heart of Copenhagen.

As an employee at KINESSO you will get a flexible workplace, pension, health insurance, massage, and other employee benefits. Among that, we have a delicious breakfast/lunch every day and many other social events during the year.

You will have an exciting and challenging daily life in the media industry. You will be part of a professional workplace with an informal tone, where we value cooperation and a positive approach to everyday life. With us, flexibility goes both ways.

We guarantee that your career with us will be varied and exciting. Every day in this fast-paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.

It is a position where you can live out your ambitions and improve your professional skills at all levels with your colleagues. You will also have access to some of the best tools on the market, as well as colleagues in the office both in the Nordics and globally.

If you’re an experienced Paid Search expert looking for your next challenge, Kinesso Denmark is the place to be. Join us as we shape the future of digital marketing with advanced data-driven solutions.

NEXT STEPS

Submit your CV and cover letter to Paid Search Director, Mikkel Bundgaard at mikkel.bundgaard@kinesso.com or apply directly through our website. We look forward to hearing from you!

KINESSO & Mediabrands

KINESSO is part of Mediabrands which in Denmark consists of the two media agencies Initiative and UM, the advertising agency Marvelous, the performance agency KINESSO, and the investment and analysis unit Magna.