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Addressable and Biddable Specialist

Kinesso

Kinesso

Metropolitan City of Milan, Italy
Posted on Jan 17, 2025

ABOUT US

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.kinesso.com

ABOUT THE ROLE

Addressable and Biddable Specialist

The specialist is responsible for assisting the client services team with day-to-day account management for multiple international brands. This role focuses on enhancing the performance of clients' businesses by strategically leveraging data, analytics, and technology within programmatic media, supporting campaigns on a global scale. The specialist is engaged in every stage of the campaign lifecycle, including planning, implementation, and testing, as well as optimization, providing recommendations, and conducting post-campaign analysis. The role focuses on one of the following key areas: paid search, social media and programmatic advertising.

KEY TASKS AND RESPONSIBILITIES

Develop in-depth knowledge of the digital media ecosystem Become a specialist in Kinesso offering Build a strong understanding of Kinesso partners across tech, data and inventory Support the client service team in the processing of new campaigns Create, launch and maintain programmatic campaign across multiple buying platforms Analyze campaign performance and make recommendations for optimization

ABOUT YOU

Excellent quantitative and analytical skills Ability to work on data and draw conclusions Strong organization and multi-tasking skills A person who is eager to learn and ask questions The ability to learn and apply new concepts and tools quickly Excellent verbal and written communication skills Excellent Office knowledge Ability to work collaboratively as part of a cross-functional team

Languages

Italian : mother tongue or Fluent

English : good command written and spoken

OUR VISION

We are a friendly, fast, and fun open organization who respect deep expertise in digital media technology. We value bright, smart people with challenging thinking, and we are creating a culture and environment to fuel a technology led revolution in digital marketing.

OUR VALUES

We believe that values shape behavior and drive performance. We have a strong community and a culture of care as a result of a set of shared values that we have as a network.

Our values are simple:
• Respect for all
• Accountability to excellence
• Commitment to diversity, equity & inclusion
• Collaboration through trust
• Responsibility to our communities and to our future