INITIATIVE HEALTH: OUR COMPANY

We are dynamic, empowered, and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. As part of IPG Mediabrands, we are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion, or belief.

Initiative Health is different to other media or marketing agencies.

We are liberated by a global structure which is designed to deliver highly differentiated and highly effective communications strategies for our clients, across a range of media and digital marketing services

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can harness the power of culture to connect with audiences, move beyond being a mere ‘brand’, to genuinely connect and become part of the fabric of our audience’s lives.

OUR MISSION AND VALUES

Our reason to exist is ambitiously simple: To enhance the health of global citizens by delivering marketing excellence to leading & ambitious health brands.

Flowing from this are our values. Our values shape both our strategic direction and our day-to-day behaviour. Our values are what glue us together as a team and ensure we are the very best version of ourselves for each other, our business and our clients.

Just like the human behaviour they govern, values are complex which is why we divide our values into three areas:

Core values: These values deeply ingrained within Initiative Health and guide our behaviour on both an individual and corporate basis.	Aspirational values: We know we are not perfect; these are values we aspire to and are actively working towards. They highlight key areas of ambition.	Permission to play values: These represent the basic behaviour we expect from our team.
· Integrity · Ambition · Approachability · Collaboration	· Disruptive · Diverse · Have a positive role in society · Balance	· Respect · Trust · Accountable · Thoughtful

DISCIPLINE OVERVIEW

Our structure is comprised of four central “craft centres” – Client Advice and Management, Strategy, Communications Design and Partnerships, with crucial support from first project management, insights and analytics. Each craft centre is as important as the other, because only when they are effectively combined can we produce a truly creative and integrated product for our clients.

Here is a brief description of each craft:

Client Advice & Management (CAM)

Client Advice acts as a business partner to the client and an internal leader to brief, inspire, motivate and drive our teams to deliver the highest quality integrated solutions across a full spectrum of communication disciplines. CAM is responsible for identifying unmet client needs and challenges and bringing forth specialised services and solutions from across Group to meet those needs. CAM is responsible for growing client relationships and ensuring a positive and mutually beneficial relationship between agency and client.

Strategy

The strategy team work with clients to help define and breakdown the challenges they face, before working to solve those problems, pulling in with subject matter experts from across Crafts, where required. At their disposal are best in class tools and a deep and intuitive cultural understanding of consumers and communications which allow them to translate business goals into actionable communications tasks. The end result are campaigns that allow brands to take a lead in culture; challenge convention, unlock untapped market potential and generate an unfair share of hearts and minds.

Communications Design

Communications Design are the architects of how a brand idea will be delivered to audiences, in order to unlock the behaviour change that drives brand growth. Communications Design are experts in creating connected communications experiences that resonate with audiences They work with Strategy to define the messaging and content that will translate the client’s cultural opportunity into the idea that shapes the experience someone will have with the brand across paid, owned and earned encounters.

Partnerships

The Partnerships team are experts in identifying, brokering and managing the relationship between media, partners and creatives for a given brand. This team leads partner (vendor) evaluations, makes strategic investment recommendations and manages in-market KPIs. Partnerships works closely with Strategy and Communications Design to bring communications experiences to life and drive innovation. This team ensures we are supporting and executing against the overall corporate initiatives as well as driving maximum value for our clients.

ROLE OVERVIEW

We are currently looking for someone to join the Initiative Health team to run your own accounts and support the Associate Directors on our largest accounts.

With a passion for problem solving and the personal drive to go the extra mile to exceed client expectations, you will join an exciting team committed to delivering excellence in strategy, service delivery and results in the health and pharmaceutical sector.

KEY RELATIONSHIPS

• Managing Director, Initiative Health
• Group Directors, Initiative Health
• Associaite Director, CAM, Initiative Health
• Associate Director, Partnerships, Initiative Health
• Associate, CAM, Initiative Health

ROLE AND RESPONSIBILITIES

• Responsible for the day to day leadership of your client account(s)
• Developing and managing relationships that build trust with your client contacts
• Building relationships with key internal stakeholders
• Ensure everyone working on your account(s) are producing high-quality work that is fully aligned with the client’s brief, priorities, business and marketing targets and other mandatories.
• Ensuring all client outputs are delivered to a high standard.
• Work closely with internal stakeholders to establish and implement solid operational excellence frameworks, including tools, process documentation, operating manuals and financial/invoicing tracking where appropriate.
• Oversee the creation of robust project timing plans and ensure their implementation for the timely delivery of projects.
• Be able to hold your own and push back to clients when appropriate to do so, to ensure their budget is used wisely and effectively.
• Organise and lead key client meetings including managing of internal and external participants.
• Attend regular update/status meetings with clients and agency stakeholders.
• Drive your account team to deliver against client KPIs.
• When requested, running profitability reports of your account(s) by reviewing resource utilisation, flagging areas of concern and supporting the development and implementation of action plans where required.
• Working closely with Associate, CAM to ensure that appropriate tasks are delegated and completed to a high standard
• Identify key areas of personal and professional development and develop personal development plans.
• Provide support and coaching for more junior staff on a day to day basis to support their work and elevate the quality of their delivery.
• Have a deep understanding of all Initiative Health services, and the ability to sell-in and run campaigns across all services
• Proactively identify potential areas of organic revenue growth and convert these opportunities.
• Leading presentation skills to client and colleagues alike.
• Contributor to impactful communications plan development to meet client needs and deliver communication ideas
• Provide timely responses to adhoc client requests as required
• Having an overview of performance across key metrics on your account(s)
• Managing regulatory approval of marketing assets via the clients approval software of choice, e.g. Veeva

Behaviours

• Team orientated first and foremost
• Proactive solution finder
• Digilent completer finisher
• Pride in company outputs and team performance
• Commercially focused
• High level of attention to detail
• A focus on timely, accurate and on budget delivery of all projects

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.