About Us

UM is a global media agency committed to empowering brands to their full potential of growth through the power of patterns by opening a brand’s aperture and rejecting black-and-white marketing decisions. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including American Express, General Mills, Emirates, Johnson & Johnson, Levi Strauss & Co, Dyson, Enterprise holdings, Upfield, Eat Takeaway.com and Mattel. For more information, please visit uk.umww.com

Fancy yourself a bit of a thinker, planner, writer, creative and tech enthusiast? Eager to take that next step in your Strategy career? Then read on…

Role Description

An exciting opportunity to supercharge your career by joining a passionate, high-performing team of strategists and work across UM’s most important accounts. At the heart of the role will be the core connections craft of developing comms plans, insights, connections architectures, media principles, comms innovation, ideas and media partnerships. The Strategy team sit at the heart of UM EMEA and as a result you will work closely with all other disciplines, including research, analytics, planning, as well as local markets. We also have a significant role in new business. We’re always ‘in the room’ for a pitch, unlocking the real challenge that we need to solve and telling a compelling story of how we do this.

Key Responsibilities

STRATEGIC LEADERSHIP

• Own the end-to-end strategy process, being able to articulate a brief and challenge, directly connecting this through to audience, insight, connection architectures, media principles, innovative ideas and activation that gets effectively sold in to the client
• Use strategic ways to get a better brief from clients – asking the right questions, workshopping, and developing the right opportunity brief template
• Collaborate closely with the insights team to ensure strategy is rooted in a key insight
• Demonstrate how the strategy delivers on the business need, focusing on results and measurement
• Arm the planning team with the knowledge & expertise they require to speak confidently to clients about the strategic direction and ensure implementation remains true to the strategic platform
• Own client relationships without relying on an account team, learning to read what they need, and proactively deliver added value
• Deliver ‘best-in-class’ work as the standard for both internal & external documents and presentations
• Champion thought-leadership that will inspire the team and wider agency

Complete collaboration throughout

• A strong leader who can run regional workshops with clients and agency partners within key markets, and deal confidently with senior clients & creative agency counterparts
• Actively contribute to the culture and identity of UM EMEA as a forward thinking, progressive media agency
• Eager to get involved on new biz pitches

Desired Skills & Experience

We are searching for a talented and experienced strategist who is hungry to lead connections strategy in EMEA, and has the passion and zeal to drive our product forward, requiring the below capabilities:

• Proven strategy and planning experience
• Experience in creating, collaborating on and supporting the delivery of effective and innovative strategies across multiple markets
• Solid understanding and knowledge of evidence-based media planning (especially in digital and content) and how these work together within an integrated ecosystem, to create core media guidelines
• Can quickly establish credible relationships with key clients and agency counterparts
• Excellent and credible communicator, with a strong, authoritative strategic voice when presenting and talking to clients
• Passionate about media and the role an agency can play in the evolving comms mix
• Highly ambitious, with a thirst for continual learning and improvement