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Manager, Performance Content Strategy

Kinesso

Kinesso

New York, NY, USA
Posted on Tuesday, July 9, 2024

Business Overview

We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.

Position Summary

Our team is looking for an digital media marketer to help lead the planning, development, launch, and overall management of Addressable Content campaigns for a wide variety of clients and verticals.

The mission of our Addressable Content team is to serve audiences the most relevant, engaging, business results driving creative possible. As such, we put audiences at the center of media plans, where creative relevancy is matched with media reach. We do this by building plans and creative tailored to the right person (audience), in the right place (contextual inventory) and the right moment (real-world trigger) to create the most hyper relevant message possible. From there, technology is leveraged to dynamically assemble and distribute content in real-time, across multiple channels, to our consumers. This allows for our brands to fulfill on a wide range of upper to lower funnel tactics efficiently and effectively, all while driving the greatest breakthrough possible.

Working directly with a wide range of inter-agency and integrated teams, tech partners, and creative AORs, the Senior Associate will be a subject matter expert for addressable campaign strategy development, launch, and optimization. He/She/They should be comfortable working directly with multi-disciplinary team leads across the agency. The right candidate must have a solid understanding of the digital media landscape, the traffickking process, and know how to translate consumer insights into actionable targeting and creative strategies.

Responsibilities

  • Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of addressable content campaigns.
  • Effectively manage time and responsibilities in regard to deadlines and client needs
  • Prepare presentation materials, encompassing all pertinent data for submission to client
  • Manage the day-to-day implementation, optimization, and performance of campaign activities across all channels
  • Facilitate the process of developing or clarifying the addressable content strategy
  • Oversee and stay informed on implementation of closed-loop measurement plans to demonstrate the value of the addressable content in driving growth for our client, adjusting strategy as needed based on findings
  • Analyze a campaign’s results and evaluate against KPIs. Recommend optimizations to maximize campaign performance based on data driven insights
  • Collaborate with multi-discipline and/or cross-agency teams to build presentations that coordinate all team disciplines into a cohesive, concise story
  • Know when and how to involve and brief relevant internal and external stakeholders (Investment, Partner Agencies, Data Providers, Decision Sciences, Ad Ops, Matterkind, Media/Tech Partners)
  • Assume responsibility for coordinating ad serving process among planning teams, ad ops, Matterkind, ad serving vendor
  • Maintain open communication among all internal teams (ad ops, planning, Decision Sciences, all MBCS Performance Content team roles) as required by campaign deliverables
  • Put together Deliverables and Creative Briefs and present to relevant internal team members

Required Skills & Experience

  • Curiosity
  • Proficiency with Microsoft Office, specifically Excel and PowerPoint
  • Strong written, verbal communication, and presentation skills
  • Basic understanding of the US data and ad tech ecosystem essential, with a focus on audience targeting, programmatic, and addressable video
  • Understanding of audience analytics capabilities and best practices (measurement, matching, onboarding, workflow, limitations and workarounds, etc.) in the current environment
  • Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
  • Proficient understanding of accounting principles, data analyzing, and market research
  • Ability to work effectively cross functionally and maintain strong professional relationships with clients and other various outside vendors
  • Focus on self-development and learning

Desired Skills & Experience

  • Bachelor’s degree or higher
  • 1-3 years of experience in digital media planning, analytics, ad tech, or strategy

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range
$80,000$90,000 USD