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Matt Wallaert
Matt Wallaert
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Freelance, Group Director, Communications Design (HCP)



Marketing & Communications, Design
New York, NY, USA
Posted on Thursday, July 4, 2024

Business Overview

We understand what makes people human and how they interact with their environment... and it's more than their demographic, their condition, or their profession. With over $17 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is an innovative global healthcare media agency with unparalleled buying power, preferred rates, and a proven track record for success. We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see.

Position Summary

As Freelance Group Director, Communications Design you are at the forefront of bringing the next generation of planning to life. As the Design leader of your client group, you are ensuring the adoption and adherence of communications design principles across your client base, ensuring your team consistently delivers best in class idea led, culturally empowered communications ecosystems that drive effectiveness.


· Act as lead design counsel for clients at key periods (e.g. annual planning) or across key projects (eg. New launches)

· Responsible for communications design product excellence across major planning initiatives across designated client base

· Lead the team’s adoption of best-in-class communications design approaches and innovation, and adherence to planning process

· Oversee collaboration with external partners (creative agency), and internal strategy and partnerships teams through the planning process to ensure creative excellence, strategic fit and commercial feasibility of the Connections Design approach

· Oversight of connections architecture development, analytics strategy and ecosystem delivery across owned, earned, shared & paid (OESP)

· Responsible for best-in-class quality and consistency of every output from the communications design client team they oversee, in line with the communications design discipline vision

· Responsible for ensuring profitable integration of Specialty Business Unit (SBU) leadership within design team

· Oversee opportunities to grow scope to appropriate communications design staffing levels and up-leveled talent on client assignments

· Manage the product outcomes for new business efforts across pitches for Communications Design resource, including casting talent, running brainstorms, integrating with partnerships & SBU’s

Required Skills & Experience

**HCP experience required**

· Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)

· Skilled at utilizing tools for optimizations

· Excellent communication skills both written and verbal

· Proven ability to develop and maintain high level professional relationships with senior clients, colleagues and vendors

· Strong organizational, analytical and leadership skills

· Strong experience/involvement in new business planning and presentations skills

· Does not require candidates to have a college degree

Desired Skills & Experience

· 10+ years relevant experience with 5+ years leading, managing and motivating a team

· Category or audience experience as relevant per assignment

· Ability to lead strategic thinking for integrated marketing communication plans encompassing traditional and non-traditional media strategies

· Ability to ensure consistency and best practices across all projects; strong project management skills

· Ability to assess client needs for utilization and development of planning and research tools and resources

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at

Salary Range
$100$100 USD