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Matt Wallaert
Matt Wallaert
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Sr. Associate, Paid Social



New York, NY, USA
Posted on Saturday, June 29, 2024

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Summary

The Senior Associate, Paid Social will provide tactical paid social recommendations and manage paid social media campaigns for clients. The Senior Associate, Paid Social will plan, execute, optimize, and report on paid social media efforts with some oversight from more senior team members. You must have experience in Facebook and Instagram. X (Twitter), Pinterest, LinkedIn, and Snapchat are a plus. In this position, you will own responsibility of day-to-day campaign management, trafficking, monitoring, and optimizing campaigns to meeting client KPIs. You are up to date on the latest and greatest across social platforms & trends and have an eye on what is new and exciting in the space. You will help provide training and mentoring to junior team members to help them grown and advance in their careers.


· Provides tactical details and strategic input to develop paid social media recommendations.

· Ability to independently execute and optimize comprehensive paid social campaigns within platform for the brand you work on. Duties include: trafficking campaigns within platform, monitor creative requests and spec details, quality assurance, adhering to timelines and following general paid social best practices.

· Monitors campaign performance to achieve goal KPIs and budget parameter, recommending optimizations based on observed data and trends.

· Collaborate to compile and share routine campaign performance reports, providing insightful observations, and recommend tests internally and with clients.

· Presents recommendations and reports results with thoughtful next steps and actions, communicate with internal and external partners, maintaining professional and collaborative relationships.

· Stay up to date with partner offerings, platform enhancements and industry updates, making applicable recommendations for clients.

· Attend internal and external trainings and complete required social platform certifications as needed.

· Senior Associate will help train and mentor Associates and other junior members of the team.

· Budget and financial duties include oversight of routine budget pacing including more complex data fees and overseer billing administration.

Required Skills & Experience

· Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)

· Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform. (X [formerly Twitter], Snapchat, Pinterest, TikTok, Reddit and LinkedIn)

· Thorough knowledge of said social platform capabilities and how to set up a variety of campaigns with differing objectives.

· Communication: Comfortable routinely working closely with peers and internal teams in-person and via email, phone and video.

· Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment, ability to prepare presentations and share with internal stakeholders.

· KINESSO does not require candidates to have a college degree

Desired Skills & Experience

· 2+ year of experience in a role where paid social media management was a core job responsibility.

· Interest and passion for social media and advertising

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at

Salary Range
$70,000$75,000 USD