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Media Planner

Kinesso

Kinesso

Marketing & Communications
New York, NY, USA
Posted on Saturday, June 29, 2024

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order to maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity and digital platforms.


Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Overview

The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.


The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely Media Authorizations prior to buys. The Media Planner will be responsible for monitoring client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.

Responsibilities

Portfolio and growth

•Attend client status meetings: take notes, summarize next steps, provide to Supervisor/Manager for approval before distributing bullet pointed list of job holder’s main responsibilities.
•Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams.
•Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.


Media Strategy

•Support 1-2 accounts, pending scale and complexity of business and scope of deliverables.
•Research and develop media plan scenarios for assigned clients.
•Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations.
•Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks.
•Partner with analytics team to implement measurement objectives and taxonomy.
•Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting.
•Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role.
•Visualize, summarize, and develop insights and implications for competitive reporting.
•Gathers, organizes, and presents (pending leader’s readiness assessment) competitive research and spending data.
•Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery.
•Employ media math and how to apply calculations, demonstrating proficiency in working with and managing numbers.
•Maintain updated costs and media plan details in Media Tools (or client flowchart software).
•Confirm client media authorization approval for Partner Investments and Kinesso to set up buys, issue Insertion Orders, reconcile buys and traffic assets to vendors.
•Provide assistance with Billing Process, updating team status documents and working across the internal cross functional teams (Video Investments, R&D Labs, creative, etc.).
•Ensure familiarity with Insights + Action and Radical + Disruptive capabilities, process and approach to support integration into media plans.
•Contribute ideas that contribute to creative media tactics.

•Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership.
•Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s).

Qualifications – Required Skills


•Experience planning or buying, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
•Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage time and show superb organizational skills and the ability to meet deadlines.
•Demonstrate excellent verbal, written and presentation skills and ability to think on your feet.
•Strong mathematical abilities
•Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI.
•Must be able to occasionally travel to supported markets or client events.
Qualifications – Desired Skills
•Mediahub does not require candidates to have a college degree

•1+ years of experience desired.

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range
$62,500$65,000 USD