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VP, Group Director, Global Insights & Action

Kinesso

Kinesso

New York, NY, USA
Posted on Friday, June 28, 2024

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

At Mediahub, Insights & Action is our strategic muscle. The Communications Planners thrive on exploring changing consumer behavior, cultural trends, and competitive insights to break category norms, create new standards and create new solutions. They are courageous, inventive and have entrepreneurial spirit.

The VP, Global Director, Insights & Action leads strategy and integrated communications planning, aligns and ensures all disciplines are working together in support of the business. The VP, Global Director is a strong strategic contributor with ability to deliver thought leadership POVs, set the agenda of the discipline on the designated accounts, identify opportunities to drive organic growth and for product development. The role operates on global/multi-market accounts and collaborates, with flexibility and engagement, with a multitude of teams all over the world. The role is considered a trusted and influential strategic partner and agent of change, working closely with our Mediahub Global Business Leads and the Senior Leadership of our global accounts.

Responsibilities

  • Develops global strategies and communications plans, that align with and support the overall objectives and marketing goals of our global clients
  • Leads and facilitates the process for integrated planning across all markets, ensuring that all disciplines and markets are working together in support of the business
  • Guarantees that the global strategies are appropriately shared and activated across all regions and markets
  • Aligns with and influences client goals, acting as a strategic partner and a visionary agent of change
  • Sets client’s agenda and priorities in partnership with the Business leads
  • Leads and facilitates the work of global Integrated Activation Teams (collaborating with creative agencies, PR agencies, production houses)
  • As an agent of change, is comfortable with the uncomfortable and looks ahead: explores new routes in both strategy and activation, paving the road for media firsts and betas; engrains lateral/creative/innovative thinking into our strategic approach and planning proposals to challenge category norms; unlocks opportunities for our media-led content products (Mediahub Radical & Disruptive and Mediabrands Content Studio); strives for the betterment of our product and solutions
  • Master the fundamentals of marketing and media (the rigor) to unlock creativity (the magic)
  • Magnetic storyteller, influences the audience with powerful and effective stories
  • Adapts content and communication style to the audience – has gravitas and impact with C-level audiences, is energizing and empathetic with the local teams
  • Ideates and delivers strong strategic thought leadership pieces for both internal and external divulgation
  • Become a master of Mediahub’s Operating System and Mediahub/ Mediabrands’ solutions
  • Exudes business and organizational acumen: understands, navigates and helps improve interdependencies, processes, planning cadence and deliverables, scopes of work and - where applicable – commercial models
  • Partners with the business leads to identify opportunities for organic growth and multiplying the revenue streams for the agency
  • Helps us build a global Mediahub community, mastering positive leadership skills such as effective communication, collaboration, support, empathy, energy and mentorship.
  • Elevate our standards and drives excellence at scale, worldwide

Required Skills & Experience

  • Experience: Minimum 10-12 years of experience required; in related field (e.g. media planning, marketing, consumer research, strategy, etc.).
  • Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.), and Keynote
  • Communication: strong written and verbal communication required.
  • Soft Skills: Strong organizational skills and analytical skills (both qualitative and quantitative), ability to multitask in a fast-paced environment, and close attention to detail.

Desired Skills & Experience

Bachelor's degree preferred


We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range
$160,000$235,000 USD