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Matt Wallaert
Matt Wallaert
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Communications Planner



Marketing & Communications
Dublin, Ireland
Posted on Friday, June 7, 2024

UM is a media agency designed to Futureproof our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections – all rooted in culture.

We believe in purposeful growth, and our Better World Media philosophy puts diversity, equity and sustainability at the heart of our business operations. We are committed to investing in diverse and responsible media partners, in order to drive more meaningful and authentic messaging for our clients.

As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients. Here in the UK we are proud to work with some of the world’s most exciting brands, including Accenture, American Express, Just Eat Takeaway, Johnson & Johnson, Mattel, MoneySuperMarket and Spotify.

UM Ireland is a media communications agency located in Richmond St. in the heart of Dublin City. At UM we strive for better – because simply being “different” is not enough.UM operates in over 100 countries across the globe where industry leading data and analytics power our innovative approach to planning, investment, and custom content creation. The result is an audience first approach that discovers, defines, and disseminates the moments that matter in media to foster better connections between brands and their audience.

Our focus on being better fuels our successful partnerships with many Irish and global companies including Kenvue (Formerly J&J), Just Eat, Dyson, Spotify, Emirates Airlines, Zurich, MG and many more.

Position Summary

An exciting opportunity to join the vibrant UM team and account manage a portfolio of brands. As Comms Planner you will play a significant role in the team, driving forward innovative thinking and media planning excellence across digital and offline channels.

Key Responsibilities

As Comms Planner, you will support team members in producing relevant client action plans and play a key role in the planning process. This process includes discovering actionable insights from brand, category and audience analysis to mapping moments and using creativity to produce strategic value and ultimately delivering a suitable channel selection to achieve results. The communications planner will also come to understand the importance of identifying the HVA and reaching them through precision targeting.

You will take ownership of all media plans across offline and online channels by leading campaign implementation. You will also integrate and collaborate with the different business units within IPG Mediabrands, such as Kinesso, AV and Partnerships to ensure the day to day activity is running smoothly. Deliver specialist briefs and subsequent buying briefs – negotiate and buy direct digital activity and work with Kinesso to deliver programmatic campaigns. Analyse reports to give client clear insights on how the campaign is performing and actionable recommendations You will also be responsible for assisting in new business pitches.

Desired Skills & Experience

  • You have previous media planning experience.
  • You have expertise in using audience planning tools such as TGI, Adserve, Cafas, Comscore & Power Point, Excel and finance programs such as DDS and Prisma.
  • You are highly organised individual with experience in managing digital campaigns
  • You are enthusiastic and pro-active, always looking to make positive contribution and get involved
  • You are a self-motivated and driven person who has an entrepreneurial spirit and the desire to succeed and achieve
  • You have experience working on a range of brands, and across a wide range of channels. Ideally someone who has been responsible for the implementation and management of campaigns across all media.

Employee Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.