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Paid Social Associate Account Director

Kinesso

Kinesso

Sales & Business Development
London, UK
Posted on Wednesday, June 5, 2024

ABOUT US

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

ABOUT THE ROLE

The fast-growing Paid Social arm of our Media team is looking for an Associate Account Director to oversee a large Financial Services client, whose business objectives cover brand awareness and the acquisition of new business credit card accounts.

The perfect candidate will have strong experience working on both brand and performance (direct-response) clients through key channels such as Meta, LinkedIn, Reddit and TikTok, with other channels such as Twitter, Pinterest, Snapchat and others being a plus. Experience in working with Financial Services clients is valued.

This is a great opportunity for a self-starter who is looking to be the expert on all things Paid Social for both our client and internal planning team. Whilst the client is well-established, so the role is ideal for someone who is able to create and implement processes and best practices. In addition to owning the paid social strategy and the test and learn roadmap for the client, they need to be able to work very closely with everyone in the team.

They will support the Paid Social Account Director with the planning and implementation of new initiatives such as new channels implementation and the continued innovation on the account. They will also manage an Account Manager and support them with the planning, management, occasional set-up and optimisation of campaigns, and the training and development of the junior team.

This role is ideal for the candidate to join an award-winning team and learn from a wide range of clients, industries and digital disciplines, which are of central importance to today’s advertising and media industry.

KEY TASKS AND RESPONSIBILITIES

  • Being a source of expertise in Biddable Media – particularly Paid Social (Facebook/Instagram/ LinkedIn/TikTok/Reddit and other) – for the wider business and our clients,
  • Own and help optimise client’s budget across platforms,
  • Define and implement the test and learn roadmap for both Brand and Acquisition campaigns, working with internal planning teams,
  • Conduct media planning to ensure campaign activations are fit for purpose,
  • Conduct in-depth and complex data analysis and translate these into campaign optimisations, ensuring that we are delivering results as per the client’s KPIs,
  • Join weekly planning & reporting status meeting,
  • Own the quarterly business review meetings with the client, with the support of AM/AEs,
  • Effectively manage teams and projects end to end,
  • Drive team learnings and skillset development,
  • Roll out new platform tests whilst ensuring client’s KPIs are met,
  • Spot new opportunities and innovate,
  • Own and manage other out of scope activations,
  • Support the AM and AE with the daily account management,
  • Support the AM and AE with finance tasks,
  • Support with pitches and new business.

ABOUT YOU

Essential Experience and qualifications

  • Experienced in working with both brand and performance clients. Financial Services client experience is desirable, but not compulsory.
  • Experience working with Facebook, LinkedIn, Pinterest and Twitter ad platforms. Other platforms are desirable.
  • Ability to lead and build strong client relationships without any support from others in the agency.
  • Efficient communication and co-ordination of multiple stakeholders (agency, client, media owner) is necessary.
  • Ruthless test and learn approach to demonstrate performance improvements
  • Complex understanding and experience with native platform and 3rd party brand and conversion lift studies, and A/B tests. Ability to communicate results and learnings effectively to highlight performance and measurable impact.
  • Creative optimisation and understanding of potential impact when creative optimisation is prioritised within the media mix.
  • Desire to remain hands on with set up and optimisation across campaigns.
  • Commercially focused and a growth mind set, with experience in growing an account with examples.
  • Strong knowledge of other digital channels and disciplines, such as affiliates, SEO and display
  • Excellent written and numerical skills
  • Strong Excel skills
  • Strong presentation skills
  • Excellent analytical and strategic skills
  • Strong mathematical skills

Employee Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year

  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifice car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!