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Matt Wallaert
Matt Wallaert
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Associate, Paid Social



New York, NY, USA
Posted on Wednesday, June 5, 2024

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, P3, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Overview

The Associate, Paid Social is an entry-level position where the fundamentals of planning and buying paid social campaigns will be learned as the Associate provides support for the paid social team across their assigned clients. Social platforms include a combination, or all, of Meta, X (Twitter), Reddit, TikTok, LinkedIn, Snapchat or Pinterest. The Associate, Paid Social will need to be comfortable evaluating quantitative data and have impeccable attention to detail and organizational skills. In this position, you will juggle multiple projects and should be driven, detail-oriented, and hungry to do great work and learn the foundations of social media advertising. You will need to stay up to date with the paid social media landscape, analyse relevant research and follow industry trends.


· Assists in compiling detailed paid social media recommendations, includes using social platform tools to provide detailed targeting recommendations and sharing campaign specs with partners.

· Learn to sufficiently execute paid social campaigns, duties include but not limited to: trafficking new campaigns, quality assurance, managing asset requests and delivery, monitoring performance and reporting.

· Evaluates quantitative data, assist analytics and planning teams with compiling reports and checking data for accuracy, provide meaningful insight and actions for internal and external purposes with senior oversight.

· Communicate with internal and external partners, attend meetings, share ideas, gain an understanding of paid social media, and maintain professional and collaborative relationships.

· Attend internal and external trainings and complete required social platform certifications as needed.

· Budget and financial duties include routine budget pacing, and billing administration with oversight from senior team members.

Qualification - Required Skills

· Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)

· Communication: Comfortable working closely with peers and internal teams in-person and via email, phone and video

· Soft Skills: Strong organizational skills, Ability to work in a fast-paced environment. Close attention to detail.

· KINESSO does not require candidates to have a college degree

Qualifications - Desired Skills

· Experience: Minimum 0-2 year of experience or internship in a related marketing or advertising field.

· Interest and passion for social media and advertising

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at

Salary Range
$50,000$50,000 USD