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Matt Wallaert
Matt Wallaert
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Paid Search Account Manager



Marketing & Communications, Sales & Business Development
London, UK
Posted on Thursday, May 30, 2024


KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at


The Account Manager is responsible for leading and managing agency resources to the delivery of high-quality service and digital solutions so that all client needs are met on time, to budget and to the highest standards of service. Your key client will be Mattel and include the management of their accounts across EMEA. Reporting into the Account Director, you will be responsible for both the strategic development of your client’s accounts and organization of your team. You will work with Account Executives, and be responsible for organizing their workload, overseeing the quality of their work and training needs.


Strategic Search Engine Marketing

  • Establish an understanding of all areas of Kinesso’s expertise and the products/services we can provide to your clients
  • Contribute in developing new products and ways of working that improve SEM & YouTube results
  • Develop an understanding of the various digital media channels (Display, eRetail, Social media) and the role of PPC/SEM
  • Help to educate the clients on PPC/SEM & YouTube strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities
  • Participate in and learn about social marketing and the impact for our clients
  • Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads and SA360.

Leadership & Management

  • Lead the day-to-day client relationship, campaign or project development and execution
  • Ensure that all client campaigns follow the internal Search process
  • Provide consistent and effective support to Account Directors / Senior Account Managers and Business Performance Director
  • Prepare and lead performance review presentations
  • Lead development of regular results analysis & reporting, recommendations and presentations
  • Lead meetings and discussions and ensure accurate contact reports are issued within 24 hours

Excellence in Client Service

  • Build an understanding of the client’s business and digital marketing objectives, and develop strategies to help meet those objectives
  • Effectively set and manage client expectations
  • Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; ensure clients have the necessary information and materials they need to do their jobs well
  • Ensure all media schedules, forecasts and recommendations are fit for client and it’s easy for the client to access
  • Provide counsel to client’s marketing issues and opportunities, engaging Account Director as appropriate
  • Monitor trade press relating to your client’s business
  • Monitor your client’s competitors and their activity

People Management

  • Actively nurture the goal of making Kinesso an enjoyable place for staff to work and for clients to engage with
  • Develop the skills and knowledge of the Account Analyst through mentoring, supervision and providing feedback on performance
  • Delegate the appropriate tasks and the appropriate amount of tasks to ensure an acceptable workload
  • Keep Business Performance Director informed of teams development and performance
  • Identify opportunities for junior team members to take ownership of tasks or projects to develop and grow


  • Needs to have search marketing experience, responsible for planning and managing campaigns across Google Search Ads and YouTube
  • Experience managing large budgets and delivering strong results for large brands across multiple markets and product types
  • Have driven e-commerce performance using third party bid-management tools eg. Marin, Kenshoo and SA360
  • Experience managing PPC campaigns across multi-account MCCs
  • Be a trusted, knowledgeable source of information and developments in search marketing
  • Communicate effectively at all levels, both up and down
  • Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
  • Strong commercial skills
  • Able to work in high pressure environment and resolve client issues
  • Analytical, yet operate strategically, with understanding of the ‘big picture’
  • Hands-on’ approach to operations: Plans, assigns and directs work, time, material, people
  • Attention to detail
  • Work with an attitude of ‘it’s up to me to make it happen’

Employee Transparency

At Mediabrands, we celebrate difference and believe this makes us stronger. Mediabrands is an equal opportunity employer and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.


We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year

  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifice car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!