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Matt Wallaert
Matt Wallaert
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Manager, Intelligence - Platforms & Intelligence Team



New York, NY, USA
Posted on Thursday, May 30, 2024

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Summary

We are looking for a highly motivated individual to join a growing team of analytics & consulting professionals, responsible for planning as well as executing media assessments, measurement strategies, and optimization insights across our client roster.

The individual must have hands-on work experience in measurement planning, with strong understanding of media planning principles. The right candidate will have experience working with a range of measurement methodologies, has excellent oral and written communication skills, client focused skills, and able to operate effectively with cross functional teams.

The position reports to VP, Intelligence and is expected to lead on-shore and off-shore analysts.


Client responsibilities include,

  • Play a key role in developing annual learning agendas, measurement plans and roadmaps based on client’s goals and objectives
  • Implementing and delivering milestones identified within the measurement roadmap
  • Assimilating insights from multiple measurement studies to create holistic performance view and optimization recommendations
  • Identify measurement and optimization opportunities based on evolving client needs
  • Staying updated and consulting on new measurement methodologies, technologies and platforms with clients

In this role you will be exposed to a wide array of experiences and build a diverse skillset. A typical week may include a subset of following:

  • Managing multiple projects and timelines
  • Managing Vendor timelines and project delivery
  • Generating insights, making optimization recommendations to fuel business reviews
  • Building and presenting clear, story-driven presentations of measurement results
  • Extracting, transforming, and loading large data sets using Python, R, SQL, and AWS Redshift
  • Ensuring data integrity & hygiene process are in place, identifying and solving data issues
  • Building and updating dashboards
  • Gaining expertise in new client industries and brands

Required Skills & Experience

  • Experience with broad range of measurement techniques such as MMM, Attribution, Sales lift, Brand lift studies, experimentation, etc.
  • Strong SQL language skills and understanding of cloud database structure
  • Experience using Python and R is preferred
  • Intermediate+ level knowledge of TV/ CTV/ OTT ecosystems
  • Strong communication and project management skills

Desired Skills & Experience

  • Experience with major digital analytics and data management platforms (e.g., Google Analytics, Adobe Analytics, Salesforce).
  • Familiarity with ad tech ecosystem, media planning, and data visualization tools
  • Firm grasp of media metrics in both digital and traditional: Media (impression, GRP, CPV), and Measurement analytics.
  • Experience with industry tools: Syndicated Sales (Nielsen/IRI Polk, JD Power), Media Consumption (Nielsen, Arbitron, Comscore), Paid Media Monitoring (Kantar, AdViews), Social Media Monitoring (NetBase, Sysomos), 1st Party (CRM), Digital Ad Server (DCM, Sizmek) & Site Served, Website Analytics (Omniture Site Catalyst or Google 360)
  • Familiarity with experimentation and digital maturity concepts

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at

Salary Range
$90,000$100,000 USD