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Director, Intelligence - Platforms & Intelligence

Kinesso

Kinesso

New York, NY, USA
Posted on Thursday, May 30, 2024

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

Reporting to the VP of Intelligence, the Director of Intelligence is a pivotal role within the Platforms and Intelligence team. This role demands crafting data-driven strategies that drive opportunities in alignment with client objectives and our organizational vision, emphasizing the importance of measurement, experimentation, and digital maturity across IPG Mediabrands. Supporting the VP of Intelligence and contributing to the overall success of the Platforms & Intelligence team, the Director of Intelligence will be responsible for managing and delivering key client deliverables, providing meaningful insights and results that help clients navigate through evolving digital challenges, such as cookie deprecation, by leveraging expertise in data strategy and analytics.

Responsibilities

  • Support the development and implementation of comprehensive data strategies that align with client objectives and IPG Mediabrands’ goals.
  • Guide clients through the evolving digital landscape, offering expert advice on measurement methodologies, data integration techniques, and experimentation strategies to drive actionable insights.
  • Contribute to the development and management of client roadmaps for digital maturity, identifying key milestones and ensuring alignment with broader marketing and business objectives.
  • Play a crucial role in consulting for cookie deprecation readiness, advising on alternative tracking technologies, privacy-compliant data collection methods, and the impact on marketing strategies.
  • Foster collaboration across various internal teams and external partners to ensure the seamless execution of intelligence initiatives.
  • Continuously monitor and evaluate new technologies, platforms, and methodologies to maintain a competitive edge and propose innovative solutions to clients.
  • Act as a team leader, in partnership with the VP of Intelligence, to manage a team of intelligence professionals, providing guidance on project management, analytical techniques, and client service excellence.

Required Skills & Experience

  • Proven track record of developing and executing data strategies in a client-facing role within a digital marketing or media agency environment.
  • Deep understanding of the digital advertising ecosystem, including knowledge of ad tech, mar tech, and the implications of privacy regulations on data collection and usage.
  • Strong analytical skills with the ability to translate complex data sets into actionable insights.
  • Excellent communication and presentation skills, capable of conveying technical concepts to non-technical audiences.
  • Experience with managing cross-functional teams and managing stakeholder relationships.
  • Ability to thrive in a fast-paced, constantly evolving environment, managing multiple projects and clients simultaneously.
  • Kinesso does not require candidates to have a college degree.

Desired Skills & Experience

  • Strong communication and project management skills
  • Experience with major digital analytics and data management platforms preferred (e.g., Google Analytics, GMP, GCP, Amazon, Adobe Analytics, Salesforce).
  • Familiarity with experimentation and digital maturity concepts.
  • Background in consulting or strategic advisory roles within the digital marketing space.


We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range
$145,000$165,000 USD