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Audience Manager

Kinesso

Kinesso

United Kingdom
Posted on Friday, February 9, 2024

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

To champion and deliver Audience Solutions for UK and EMEA agencies and their clients.

Within the role, the split of task responsibility is approximately:

  • 75% Evangelising, Solutioning, and Driving Solution Uptake – Designing and packaging Audience Solutions for agencies and clients; Collaborating with internal teams to sell them in; Identifying and planning future opportunities; etc.
  • 25% Solution Project Management and Delivery – Supporting the audience analysts and activation teams with delivering Audience Solutions; Consulting and liaising with agency teams; Capturing project campaigns outcomes and applying learnings; etc.

And the split of territorial responsibility is approximately:

  • 75% UK – Supporting UK Audience Solutions as a priority.
  • 25% EMEA – Supporting EMEA requirements. Responsibilities include: Compiling multi-market proposals; Supporting multi-market pitches; Gathering audience capabilities across markets; Supporting the roll-out of new partner solutions; Building relationships across markets; Leading a cross-market Audience Forum initiative.

Crucial is the ability to communicate effectively – understanding how agency teams think, and being able to articulate and influence how an Audience Solution will fit into an overall media plan.

Main KPIs: total Kinesso KAS UK project revenue, total Acxiom UK activation revenue, solution usage penetration across clients and new business pitches, stakeholder satisfaction across clients and new business pitches

Team:

The successful candidate will work in an EMEA Audience Team of 4 (3 in London, 1 in Warsaw) reporting to the Group Director, Audience & Identity.

The EMEA Audience Team is part of the wider Kinesso Data & Technology (D&T) team – which in turn forms part of the Kinesso, Mediabrands’ award-winning performance marketing engine. The Kinesso D&T team is comprised of a range of speciality marketing services, of which Audience is one.

The EMEA Audience Team provide future-facing audience and identity solutions to meet the needs and privacy demands of clients, consumers, and regulators. They help clients understand and reach audiences through the smart creation and deployment of audience data via proprietary and partner advertising solutions. The team work closely with Acxiom, IPG’s consumer and client data management specialists. Among other things, the EMEA Audience Team operate the UK iteration of IPG’s flagship data-driven audience marketing proposition, the Kinesso Audience Solution, a people-based audience platform operative in key markets across the globe.

Team members are largely consultative, analyst- and product-focused. We are looking for a candidate with additive yet complementary skills, as described below.

Key Responsibilities

To champion and deliver Audience Solutions for UK and EMEA agencies and their clients.

Champion:

  • To build relationships across the group predicated on trust, utility, and an ability to deliver
  • To adopt a ‘consultative sales’ approach, evangelising Audience Solutions across the group to drive uptake and group revenue growth
  • To communicate effectively – understanding how agencies, their planners and activation teams, think, and being able to articulate and influence how an Audience Solution will fit into an overall media plan
  • To provide Audience Solution consultation based on a deep understanding and flexible deployment of our owned and partnered capabilities
  • To devise and roll out team agency training initiatives around Audience Solutions as and when necessary
  • To craft and manage Audience Solution collateral and case studies
  • To lead a monthly cross-market Audience Forum initiative, with the support of the rest of the team
  • To stay abreast of developments in the world of audience data and addressability, from privacy regulation to cookieless solutions

Deliver:

  • To project-manage UK Audience Solutions involving: 1PD data on-boarding; audience creation; audience insight; audience syndication; audience campaign measurement
  • To support the media agencies in their new business efforts, in the area of audience data and strategy
  • To contribute to and maintain team tracking documentation around Audience Solution project delivery
  • To work with key stakeholders in the delivery process, to ensure smooth running of projects and processes (e.g. Acxiom data teams, Kinesso activation teams, media owners, GCC analysts and data scientists)
  • To relentlessly pursue successful project outcomes, and the capturing and iterative improvement of those project outcomes
  • To support the rest of the team in developing, testing and rolling out new Audience Solutions, working to make them a reality

Key stakeholders:

  • The Mediabrands Agencies – especially Audience Strategy and Activation teams
  • Kinesso – the Audience team; the wider D&T team; the overall Kinesso organization, especially Addressable Activation teams
  • Kinesso – Activation teams
  • Acxiom – especially the Product and Sales Support teams

Desired Skills and Requirements

  • Teamwork and collaboration
  • Relationship-building
  • Influence
  • Consultative sales
  • Project management
  • Systematic thinking (e.g. ability to devise step-by-step project plans, milestones, goals)
  • Ability to adapt and work flexibly in support of diverse clients and business units
  • Aptitude, comfort, and competence with technical matters (most important here is having a curious, consultative, can-to attitude)
  • Competence in Microsoft Office suite (Excel, PowerPoint, etc); expertise in other tools a bonus
  • Client- and outcome-oriented
  • Personable, out-going and tenacious
  • Solid experience in media/data work environment

Employee Transparency

At IPG Mediabrands, we celebrate difference and believe this makes us stronger. IPG Mediabrands are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

  • Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifice car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!