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Matt Wallaert
Matt Wallaert
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Measurement & Insights Director - Amazon (EMEA)



United Kingdom
Posted on Thursday, February 1, 2024

About Us

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.


The Cultural Insight and Analytics (CIA) team in London is a group of 30+ specialists covering four principal craft areas of data and analytics: Business Intelligence, Audience & Data Strategy, Research & Insights and Advanced Analytics.

This role will be part of the Rufus Team (Initiative’s dedicated Amazon team) in the EMEA Hub, based in London and servicing the Amazon client teams in Europe.

Rufus is an Amazon-dedicated entity, powered by Initiative, and bolstered by critical discipline expertise from the entire Mediabrands and IPG networks. Our vision is to be a trusted, indispensable partner of Amazon.

We are a collective who share an obsession with the convergence of media, creativity and data, through a branded cultural lens. We are one connected team. Many voices & many countries, with one shared culture based on pride, enrichment, balance, and growth for our people.

Our mission is to become Amazon’s most client-first, customer-obsessed partner by consistently delivering strategic thought leadership, scalable, creative ideas that break boundaries and drive Amazon’s business forward, streamlined operations, and unparalleled media value.


The successful candidate will play a key role in Rufus XCM Europe team and will be supporting our Amazon clients in achieving their business goals through measurement, insights, and data. It requires a consultative-minded, analytics rigour and deep knowledge about measurement solutions to be successful in this role. You will proactively find and create solutions, often in collaboration with our clients, to solve challenges. Deep knowledge of media measurement and KPIs and of research partners and methodologies is critical for this role. You will work with cross-functional teams in Rufus, including account management, media planning, and creative, to ensure data and analytics are integrated into all aspects of Rufus’ operations. You will work closely with the wider CIA craft teams to identify new solutions and suitable opportunities to bring to Amazon.

  • Advise Amazon on optimal ways to measure their media performance and leverage their data to impact growth.
  • Identify requirements, design solutions and deliver measurement projects, both in-scope and out of scope.
  • Consult clients to develop and enhance measurement solutions.
  • Bring data to life through analysis and visualisations to maximise decision making capabilities and create efficiencies​.
  • Support a culture of sharing and learning of Analytics, Data and Measurement across the EU Rufus network.


  • Significant experience of ads measurement, analytics, research, and/or data, ideally within a media agency.
  • Applied knowledge of the digital advertising eco-system and industry data and tech partners and capabilities
  • Extensive experience of working with media measurement solutions, including but not limited to Survey based brand uplift studies, sales lift studies, MMM, budget optimization, and LTV
  • A flair for data visualisation and data story-telling
  • An independent worker, this person will also enjoy collaborating with team members from the wider CIA team, as well as with colleagues from other markets and other IPG agency partners.
  • Consummate communicator, both written and verbal; able to talk plainly and simply about complex topics to technical and non-technical audiences.
  • Experience distilling data to develop and articulate insights with the ability to present points of view to senior client audience.
  • Proficient in managing complex data and analytics projects with multiple stakeholders.

Employee Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

  • Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifice car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!