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Matt Wallaert
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Account Executive, Addressable Strategy (Entry-Level)

Kinesso

Kinesso

Sales & Business Development
United Kingdom
Posted on Tuesday, January 30, 2024

About Us

Kinesso, the Marketing Engine of IPG, is focused on creating data-driven solutions through enhanced or newly created products and services, maximizing the impact of traditional and addressable media. Kinesso’s core principle is to drive smarter business decisions and better outcomes for clients using our suite of data and technology services.

Powered by Acxiom, IPG’s foundational data and technology layer, the company will provide comprehensive data-driven marketing capabilities to clients, as well as act as a trusted data management partner to brands.

Designed for flexibility and speed, Kinesso’ offerings are structured to improve media and marketing performance with an emphasis on accuracy, agility and effectiveness. Our open architecture approach is powered with the right combination of creative and data, activated with flexibility and measured with precision.

Role Description

General Responsibilities

  • Operate as support for day-to day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties
  • Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives
  • Become an expert in the use and best practices for multiple Demand Side Platforms (DSP), offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.
  • Develop in-depth knowledge of the digital media industry and media market dynamics
  • Develop relationship with campaign engineering team
  • Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Matterkind services
  • Deliver insight into delivery and performance implications of campaign constraints
  • Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
  • Ensure campaign management team are managing all tactical media plan requirements and are correctly implemented in DSP consoles
  • Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
  • Liaise with clients and agency teams on campaign performance and reporting

ABOUT YOU

  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Experience with statistics and related analysis methodologies
  • Ability to investigate, analyze & solve problems, and clearly communicate results
  • MS Office fluency, including Excel pivot tables & chart making.
  • Desire to work in an entrepreneurial atmosphere and be a self-starter
  • Eagerness to get hands-on to figure out how things work
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Ability to work collaboratively as part of a cross-functional team

Employee Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year

  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifice car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!