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Matterkind - Senior Associate, Addressable Activation

Kinesso

Kinesso

Canada
Posted on Friday, January 26, 2024

Position Summary

The Senior Associate, Addressable Activation is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.

Key Responsibilities

  • Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
  • Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
  • Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
  • Implement and troubleshoot DSP pixels within tag manager.
  • Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates so they match the data in the DSP).
  • Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
  • Escalate issues to senior operations lead(s) in a timely manner.
  • Build/set up campaign reports within reporting dashboard, and draw meaningful insights that correlate to industry benchmarks and brand KPIs.
  • Support the utilization of data management platforms (e.g. Audience Segmentation strategy)
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.
  • Document product feedback sheets when shifting campaigns to new platforms.
  • Train new team members (e.g. Coordinator and Associate) on platforms and processes.
  • Proactively present strategic brand solutions to client teams.
  • First point of escalation on campaign or platform issues (pacing/performance).

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Mid to intermediate experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
  • Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
  • Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)
  • Basic understanding of tagging for analytics
  • Fundamental knowledge of online media metrics and analysis
  • Learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with attention to detail accuracy.
  • Excellent ability to manage and prioritize time effectively.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

Matterkind connects people to what matters - connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. For more information, please visit matterkind.com.

What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Matterkind is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.