Position Summary

McCann's Creative and Social&Content Unit is looking for a Senior Influencer Marketing to lead a Influencer’s Mkt Team, develop new impactful strategy for our clients and manage relationships with partners.

The Senior Influencer Mkt will have the opportunity to relate to a team of experts with different backgrounds, and to collaborate with the rest of the company, acquiring different skills and experiences on media, content, creativity and strategy both online and on site.

We are looking for enthusiastic, positive and curious people, who always ask an extra question and love to learn and work with others.

Key Responsibilities

• Manage all aspects of influencer collaborations, from outreach and negotiations to campaign planning and execution
• Talent Scouting: Expertly identifying national and international talents
• Client Management: Independently managing multiple clients with a high level of proficiency
• Multi-channel strategic approach
• Knowledge of metrics and peculiarities of social channels
• Ability through tools and a methodological approach, to evaluate and spot the most suitable influencer.
• Measures and reports the performance of all influencer marketing campaigns and assesses against goals (ROI and KPIs).
• Ability to collaborate with the client and organize and coordinate all the activities, from brief to influencer scouting and deliverables.
• She/He has to be in touch with talents and managers in order to contract with the influencers.

Desired Skills & Experience

• Passionate with an excellent knowledge of the subject and fast learner
• Strategic thinking
• Problem-solving attitude
• Passion for new social trends and knowledge of the most important influencers
• Proficiency in Microsoft Office Programs, especially PPT
• Ability to write and draft an Influencer Marketing project
• Goal-oriented
• Excellent writing skills
• Fluent in English and Italian
• Teamworker
• Minimum experience of 2 years in influencer marketing campaign.
• Knowledge of media planning and ecosystem will be considered a Plus
• Digital PR will be considered a Plus

About us

McCann Worldgroup is a global marketing company where creativity is at the center and professionals, present in over 100 countries, are united by a common mission: “We help brands play A meaningful Role in people’s lives”.
Our work helps brands become part of the popular culture across the world and engage with consumers in their daily lives.
We provides an unmatched combination of award-winning creativity, strategic insight and innovation globally, regionally and locally. Our strategic approach, evolved from our founding and enduring Truth Well Told philosophy, is built on our core belief that brand truths can serve as a catalyst for generating powerful ideas that succeed because they help brands to play a meaningful role in people’s lives. Through our integrated world-class capabilities, McCann today helps our clients to drive their brand growth across disciplines, media platforms, technologies, languages and geographical boundaries.
We offer specific competences integrated around clients needs as:
- Advertising & marketing
- In house studio
- Integrated productions
- Branding & design
- PR & influence
- Addressable
- Media strategy & buying
- Experience & Shopper
- Social content & activations
McCann’s total marketing services capabilities are enhanced and magnified through its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering. The McCann Worldgroup network provides today's marketers with best-in-class strategic and creative services that help their brands play a meaningful role in people’s lives and build their businesses.
We has created some of the best-known and most iconic advertising campaigns of the last century.
McCann Worldgroup has been awarded "Global Agency of the Year" by Adweek magazine, "Network of the Year" at Cannes Lions, Most Creatively Effective Group at the Effie Awards (for three consecutive years), "Global Network of the Year" by Campaign Magazine and "Network of The Year" at The Webby Awards (for two consecutive years).