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Senior Analyst, Analytics



This job is no longer accepting applications

See open jobs at Kinesso.
IT, Data Science
United States
Posted on Thursday, January 25, 2024

Business Overview

UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:

  • Fearless: We bring our authentic selves to work and put our whole selves into the work
  • Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do
  • Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible
  • Unified: We band together to accomplish what we could not otherwise do alone
  • Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the UM team as an Senior Analyst, Analytics. In this role you will assist in the analytics process for our top clients and help take analytics to the next level. As a Senior Analyst, Decision Sciences you will create, innovate, and guide the analytics process. You will drive communications with key client stakeholders around global and local media performance and suggest recommendations and conversation on how to evolve and improve. This opportunity will kick-start your career in media analytics and provide a platform to partner with the world’s leading consumer brands.


  • Work with senior level Analytics and Research staff to manage projects timelines and deliveries, while working and owning certain pieces of the projects independently
  • Collect and manipulate multiple sources of data to analyze the state our clients’ businesses across multiple dimensions (search interest, website visits, social media, advertising activity, TV presence)
  • Compile and assess competitive advertising media intelligence
  • Apply independent critical thinking to analyze vast data sets to uncover media insights, what’s working, what’s not working
  • Lead the development of media performance reporting and effectively communicate findings and insights to key stakeholders
  • Be a thought leader and provide creative solutions to comprehensively analyze campaigns and business performance
  • Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
  • Maintain and lead conversations around Data Extraction, Transformation & Loading (ETL), Quality & Hygiene with Database Engineering teams
  • Contribute to the department’s overall capabilities and understanding of media and communications channels

Required Skills & Experience

  • Must have experience working with large datasets (media data across multiple data sources including but not limited to Google DCM, AdWords, Facebook, Twitter, LinkedIn, etc.) to uncover insights that are essential to business optimizations
  • Able to present media findings and visualize in a storyboard format to coherently communicate it to the end stakeholders both internally within multiple teams in the organization and externally to the clients.
  • Basic understanding of how different media channels operate (SEO, Social, OLV, TV, etc.) and work together.
  • Expertise in Microsoft Excel, PowerPoint, Tableau, and Google/Adobe Analytics
  • Solid aptitude and understanding of math and statistics
  • Must possess strong interpersonal, written, and verbal communication skills

Desired Skills & Experience

  • Bachelor's Degree
  • 1+ years of experience in Marketing Analytics, Performance Analytics, Programming, Relational Database Work
  • Working knowledge of SQL, Alteryx, and R is a plus
  • Prior experience working in an advertising agency/ financial service industry would help in day-to-day responsibility
  • Be organized and comfortable juggling multiple projects at once across multiple marketing media

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at

Salary Range
$75,000$80,000 USD

This job is no longer accepting applications

See open jobs at Kinesso.