Connecting people I'd hire with companies I'd work at

Matt Wallaert
Matt Wallaert
Want me to connect you? Sign up below. If you are hiring and would like me to consider your open roles, please email

Negotiator, Video Partnerships



Sales & Business Development
United States
Posted on Thursday, January 25, 2024

Business Overview

As our world evolves, more companies and organizations strive to achieve cultural relevance. IW Group, Ad Age's 2022 Multicultural Agency of the Year, is searching for thinkers, dreamers, and innovators who are passionate about uplifting multicultural, multigenerational communities and leading purpose-driven campaigns. We value fearless team members who have some knowledge of the growing multicultural communities and have the ability to adapt quickly to an energetic agency environment.

Position Overview

IW Group is seeking a Negotiator in Video Partnerships to join a bespoke IPG network team that is dedicated to supporting the media needs of a Fortune 500 healthcare client. This position requires collaboration and integration with our IPG Mediabrands partners, and is an exceptional opportunity to shape and execute media strategies that target multicultural audiences and drive business growth.

The Negotiator, Video Partnerships role at Initiative is responsible for negotiating, placing and maintaining National video buys on behalf of our clients. Negotiators must work collaboratively with other disciplines such as Strategy, Communications Design, and Client Advice and Management. A Negotiator, Video Partnerships will always exhibit a collaborative and fair demeanor with media partners to honor the Initiative culture and service commitments we declare in the marketplace.

About IW Group

IW Group is a fully integrated marketing communications and experiential marketing agency dedicated to multicultural and multi-generational markets. One of the most award-winning multicultural agencies of all-time, IW Group was originally founded in 1990 to help US companies engage the emerging Asian American market. With a mission to create extraordinary brand experiences through culture and innovation, the agency’s clients include some of the best-known brands in the world. Headquartered in Los Angeles, IW Group has additional offices in New York, San Francisco, Dallas, as well as virtual locations, and is a multicultural agency solution within Interpublic Group. For more information, please visit our website:

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website:


  • Responsive to client requests including research reports, preparing schedules, buying highlights
  • Assist in preparing deck slides for client buy presentations
  • Train and manage the workloads of Associates, Video Partnerships, and review documents and reports prepared by them
  • Assist in Upfront negotiations and execute scatter needs
  • Help with the evaluation of media plans of National TV linear as well as alternative video including OTT, cinema, online video, video on demand (VOD)
  • Place, confirm and monitor media holds/orders; Screen content per client buying guidelines
  • Execute smooth day-to-day account activities: Enter buys into MBOX and ensure system reflects accurate buys, update buy summary documents, monitor network buys daily based on audience delivery data to ensure delivery in flight
  • Secure necessary Audience Deficiency Unit (ADU) weight
  • Pull research reports as needed including Rankers, Dimensions, overnights
  • Negotiate pricing that reflects efficiencies and clients’ objectives

Required Skills and Experience

  • Excellent written and verbal communication skills
  • Solid negotiating skills and experience collaborating with Strategy and Communications Design teams
  • Proficient in Microsoft Office, specifically Excel and Word
  • Knowledgeable in media math
  • Proficient with MBox or equivalent Inventory Management system
  • Initiative does not require candidates to have a college degree

Desired Skills and Experience

  • Able to work as part of a team in a deadline-driven, high-pressure environment
  • 1-2+ years of Media experience. Preferably as a Partnerships Associate
  • Proven problem-solving ability
  • Detail-oriented with exceptional organizational skills and multi-tasking capabilities

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You At IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at

Salary Range
$62,500$65,000 USD